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shakti marketing associates Tender Performance & Track Recordshakti marketing associates

Tender Performance & Track Record

Company Overview

Summary
SHAKTI MARKETING ASSOCIATES: Business Analysis and Strategic Insights With 561 L1 wins and a significant presence in government tenders, SHAKTI MARKETING ASSOCIATES demonstrates strategic engagement in India's public procurement sector. This in-depth business analysis provides insights into their financial performance, competitive landscape, and strategic recommendations for future growth and improved market positioning.
Primary Ministry: Ministry of DefencePrimary Department: Department of Military Affairs
Primary Ministry:
Ministry of Defence
Primary Department:
Department of Military Affairs

Tender Performance

Data for 01 April 2024 to 14 September 2025

Live Data

Total Bids / Contract Value

Bids156
Value₹10.10Cr

Qualified Bids / Q Rate

Bids119
Q Rate76.3%

Total Wins / Win Value

Win17
Value₹86.90L

Wins Rate / Q-W Rate

Rate10.9%
Q-W Rate14.3%

Detailed Performance Analysis

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Tender Performance by Ministries

20 entries

Name

Bids
Value
Qualified
Wins
Value

Ministry of Defence

3.9% win rate
26
₹55.27 Lakh
21
1
₹52K

Ministry of Defence

Bids
26
₹55.27 Lakh
Qualified
21
Wins
1
₹52K
3.9% win rate

Ministry of Railways

25.0% win rate
16
₹35.27 Lakh
11
4
₹4.58 Lakh

Ministry of Railways

Bids
16
₹35.27 Lakh
Qualified
11
Wins
4
₹4.58 Lakh
25.0% win rate

Ministry of Finance

40.0% win rate
10
₹16.75 Lakh
9
4
₹4.22 Lakh

Ministry of Finance

Bids
10
₹16.75 Lakh
Qualified
9
Wins
4
₹4.22 Lakh
40.0% win rate

Ministry of Health and Family Welfare

0.0% win rate
10
₹1.89 Cr
10
0
₹0

Ministry of Health and Family Welfare

Bids
10
₹1.89 Cr
Qualified
10
Wins
0
₹0
0.0% win rate

PMO

10.0% win rate
10
₹38.84 Lakh
10
1
₹16.72 Lakh

PMO

Bids
10
₹38.84 Lakh
Qualified
10
Wins
1
₹16.72 Lakh
10.0% win rate

Ministry of Agriculture and Farmers Welfare

14.3% win rate
7
₹1.05 Cr
6
1
₹2.03 Lakh

Ministry of Agriculture and Farmers Welfare

Bids
7
₹1.05 Cr
Qualified
6
Wins
1
₹2.03 Lakh
14.3% win rate

Ministry of AYUSH

16.7% win rate
6
₹9.31 Lakh
6
1
₹1.26 Lakh

Ministry of AYUSH

Bids
6
₹9.31 Lakh
Qualified
6
Wins
1
₹1.26 Lakh
16.7% win rate

Ministry of Civil Aviation

0.0% win rate
6
₹24.65 Lakh
5
0
₹0

Ministry of Civil Aviation

Bids
6
₹24.65 Lakh
Qualified
5
Wins
0
₹0
0.0% win rate

Ministry of Electronics and Information Technology

0.0% win rate
6
₹22.62 Lakh
5
0
₹0

Ministry of Electronics and Information Technology

Bids
6
₹22.62 Lakh
Qualified
5
Wins
0
₹0
0.0% win rate

Ministry of Communications

0.0% win rate
4
₹22.18 Lakh
2
0
₹0

Ministry of Communications

Bids
4
₹22.18 Lakh
Qualified
2
Wins
0
₹0
0.0% win rate

Ministry of Culture

25.0% win rate
4
₹7.09 Lakh
2
1
₹43K

Ministry of Culture

Bids
4
₹7.09 Lakh
Qualified
2
Wins
1
₹43K
25.0% win rate

Ministry of External Affairs

0.0% win rate
3
₹36.07 Lakh
3
0
₹0

Ministry of External Affairs

Bids
3
₹36.07 Lakh
Qualified
3
Wins
0
₹0
0.0% win rate

Ministry of Home Affairs

0.0% win rate
3
₹8.08 Lakh
0
0
₹0

Ministry of Home Affairs

Bids
3
₹8.08 Lakh
Qualified
0
Wins
0
₹0
0.0% win rate

Ministry of Labour and Employment

0.0% win rate
3
₹15.32 Lakh
3
0
₹0

Ministry of Labour and Employment

Bids
3
₹15.32 Lakh
Qualified
3
Wins
0
₹0
0.0% win rate

Ministry of New and Renewable Energy

0.0% win rate
3
₹9.01 Lakh
2
0
₹0

Ministry of New and Renewable Energy

Bids
3
₹9.01 Lakh
Qualified
2
Wins
0
₹0
0.0% win rate

Ministry of Petroleum and Natural Gas

0.0% win rate
3
₹39.38 Lakh
1
0
₹0

Ministry of Petroleum and Natural Gas

Bids
3
₹39.38 Lakh
Qualified
1
Wins
0
₹0
0.0% win rate

Ministry of Science and Technology

0.0% win rate
3
₹4.55 Lakh
2
0
₹0

Ministry of Science and Technology

Bids
3
₹4.55 Lakh
Qualified
2
Wins
0
₹0
0.0% win rate

Rajya Sabha Secretariat

0.0% win rate
3
₹16.86 Lakh
0
0
₹0

Rajya Sabha Secretariat

Bids
3
₹16.86 Lakh
Qualified
0
Wins
0
₹0
0.0% win rate

Ministry of Chemicals and Fertilizers

100.0% win rate
2
₹45.93 Lakh
2
2
₹45.93 Lakh

Ministry of Chemicals and Fertilizers

Bids
2
₹45.93 Lakh
Qualified
2
Wins
2
₹45.93 Lakh
100.0% win rate

Ministry of Corporate Affairs

0.0% win rate
2
₹13.98 Lakh
1
0
₹0

Ministry of Corporate Affairs

Bids
2
₹13.98 Lakh
Qualified
1
Wins
0
₹0
0.0% win rate

Top Bid Competitors

Companies that frequently compete with you in the same tenders — ranked by their total win value.You applied for 156 bids — ALANKAR DISTRIBUTORS appeared in 55 of them.

Company
Total Bids
Value
Qualified
Rate
Wins
Value

SHAKTI MARKETING ASSOCIATES

Your Company
10.9% win rate
156
₹10.10 Cr
119
76.3%
17
₹86.90 Lakh

SHAKTI MARKETING ASSOCIATES

Your Company
Total Bids
156
₹10.10 Cr
Qualified
119
76.3%
Wins
17
₹86.90 Lakh
10.9% win rate
ALANKAR DISTRIBUTORS
32.7% win rate
55
₹3.42 Cr
43
78.2%
18
₹1.97 Cr
ALANKAR DISTRIBUTORS
Total Bids
55
₹3.42 Cr
Qualified
43
78.2%
Wins
18
₹1.97 Cr
32.7% win rate
HEAMONS SYSTEMS
36.3% win rate
113
₹7.28 Cr
107
94.7%
41
₹1.46 Cr
HEAMONS SYSTEMS
Total Bids
113
₹7.28 Cr
Qualified
107
94.7%
Wins
41
₹1.46 Cr
36.3% win rate
LSR ENTERPRISES
12.5% win rate
40
₹2.77 Cr
35
87.5%
5
₹91.73 Lakh
LSR ENTERPRISES
Total Bids
40
₹2.77 Cr
Qualified
35
87.5%
Wins
5
₹91.73 Lakh
12.5% win rate
MM9 INFORMATION TECHNOLOGIES PRIVATE LIMITED
20.0% win rate
35
₹2.72 Cr
28
80.0%
7
₹56.14 Lakh
MM9 INFORMATION TECHNOLOGIES PRIVATE LIMITED
Total Bids
35
₹2.72 Cr
Qualified
28
80.0%
Wins
7
₹56.14 Lakh
20.0% win rate
SSS MARKETING
34.0% win rate
47
₹1.56 Cr
43
91.5%
16
₹47.65 Lakh
SSS MARKETING
Total Bids
47
₹1.56 Cr
Qualified
43
91.5%
Wins
16
₹47.65 Lakh
34.0% win rate
ARMS PERIPHERALS
26.5% win rate
68
₹3.24 Cr
57
83.8%
18
₹29.38 Lakh
ARMS PERIPHERALS
Total Bids
68
₹3.24 Cr
Qualified
57
83.8%
Wins
18
₹29.38 Lakh
26.5% win rate
MOHINDRA PAPER CONVERTOR
12.5% win rate
48
₹1.63 Cr
32
66.7%
6
₹20.95 Lakh
MOHINDRA PAPER CONVERTOR
Total Bids
48
₹1.63 Cr
Qualified
32
66.7%
Wins
6
₹20.95 Lakh
12.5% win rate
KAIZEN SOLUTIONS
8.4% win rate
83
₹2.44 Cr
73
88.0%
7
₹12.07 Lakh
KAIZEN SOLUTIONS
Total Bids
83
₹2.44 Cr
Qualified
73
88.0%
Wins
7
₹12.07 Lakh
8.4% win rate
DIGITECH COMPUTER
12.2% win rate
41
₹1.92 Cr
31
75.6%
5
₹11.71 Lakh
DIGITECH COMPUTER
Total Bids
41
₹1.92 Cr
Qualified
31
75.6%
Wins
5
₹11.71 Lakh
12.2% win rate
INTERNATIONAL COMPUTER RESOURCES
0.0% win rate
19
₹57.33 Lakh
11
57.9%
0
₹0
INTERNATIONAL COMPUTER RESOURCES
Total Bids
19
₹57.33 Lakh
Qualified
11
57.9%
Wins
0
₹0
0.0% win rate
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Historical Performance

7-year trend analysis (2018-2025)

Historical Data

Company Overview (1 Apr 2018-31 Mar 2025))

Total Bids

2,598

Qualified: 2,239
Q Rate: 86.2%

Contract Value

₹92.31 Cr

Avg. Bid: ₹3.51 Lakh
Avg. EMD: ₹0

L1 Bids

561

Win Rate: 21.6%
Q to W Ratio: 25.1%

Recent Win Rate

4.5%

Change: -4.2%
Period: FY 2024-25

Performance Analytics

Last 7 Years
Performance Trend
Win/Loss Distribution
Contract Value Growth Over Time

SHAKTI MARKETING ASSOCIATES: Business Analysis and Strategic Insights

With 561 L1 wins and a significant presence in government tenders, SHAKTI MARKETING ASSOCIATES demonstrates strategic engagement in India's public procurement sector. This in-depth business analysis provides insights into their financial performance, competitive landscape, and strategic recommendations for future growth and improved market positioning.

Executive Summary

SHAKTI MARKETING ASSOCIATES has participated in 2598 government tenders, achieving a win rate of 21.6%. Their financial performance shows a total secured contract value of ₹92,30,96,670.0. However, recent trends indicate a decline in win rates, necessitating strategic adjustments to maintain competitiveness. This report provides a comprehensive SWOT analysis and actionable recommendations to enhance their business growth strategy within the competitive government procurement landscape.

1. Financial Performance Analysis

Overall Financial Metrics

SHAKTI MARKETING ASSOCIATES has demonstrated a strong financial presence in the government tender market. Key financial metrics include:

  • Total Contract Value: ₹92,30,96,670.0