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m/s innovative marketing agencies Tender Performance & Track Recordm/s innovative marketing agencies

Tender Performance & Track Record

Company Overview

Summary
Ms Innovative Marketing Agencies Government Tender Profile With a substantial portfolio of 1136 government tender participations, Ms Innovative Marketing Agencies has demonstrated strategic engagement in India's public procurement landscape. This analysis provides insights into their bidding performance, tender success patterns, and competitive positioning in government contracts.
Primary Ministry: Ministry of DefencePrimary Department: Department of Defence Production
Primary Ministry:
Ministry of Defence
Primary Department:
Department of Defence Production

Tender Performance

Data for 01 April 2024 to 31 October 2025

Live Data

Total Bids / Contract Value

Bids484
Value₹21.55Cr

Qualified Bids / Q Rate

Bids454
Q Rate93.8%

Total Wins / Win Value

Win92
Value₹4.28Cr

Wins Rate / Q-W Rate

Rate19.0%
Q-W Rate20.3%

Detailed Performance Analysis

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Tender Performance by Ministries

4 entries

Name

Bids
Value
Qualified
Wins
Value

Ministry of Defence

19.7% win rate
461
₹20.35 Cr
446
91
₹4.22 Cr

Ministry of Defence

Bids
461
₹20.35 Cr
Qualified
446
Wins
91
₹4.22 Cr
19.7% win rate

Ministry of Heavy Industries and Public Enterprises

4.8% win rate
21
₹94.77 Lakh
8
1
₹6.04 Lakh

Ministry of Heavy Industries and Public Enterprises

Bids
21
₹94.77 Lakh
Qualified
8
Wins
1
₹6.04 Lakh
4.8% win rate

Ministry of Education

0.0% win rate
1
₹23.50 Lakh
0
0
₹0

Ministry of Education

Bids
1
₹23.50 Lakh
Qualified
0
Wins
0
₹0
0.0% win rate

Ministry of Petroleum and Natural Gas

0.0% win rate
1
₹1.51 Lakh
0
0
₹0

Ministry of Petroleum and Natural Gas

Bids
1
₹1.51 Lakh
Qualified
0
Wins
0
₹0
0.0% win rate

Top Bid Competitors

Companies that frequently compete with you in the same tenders — ranked by their total win value.You applied for 484 bids — SAI TECH appeared in 205 of them.

Company
Total Bids
Value
Qualified
Rate
Wins
Value

M/S INNOVATIVE MARKETING AGENCIES

Your Company
19.0% win rate
484
₹21.55 Cr
454
93.8%
92
₹4.28 Cr

M/S INNOVATIVE MARKETING AGENCIES

Your Company
Total Bids
484
₹21.55 Cr
Qualified
454
93.8%
Wins
92
₹4.28 Cr
19.0% win rate
SAI TECH
28.8% win rate
205
₹8.33 Cr
197
96.1%
59
₹2.30 Cr
SAI TECH
Total Bids
205
₹8.33 Cr
Qualified
197
96.1%
Wins
59
₹2.30 Cr
28.8% win rate
SALUJA MACHINERY COMPANY
13.4% win rate
261
₹12.21 Cr
259
99.2%
35
₹1.93 Cr
SALUJA MACHINERY COMPANY
Total Bids
261
₹12.21 Cr
Qualified
259
99.2%
Wins
35
₹1.93 Cr
13.4% win rate
LEADING EDGE DISTRIBUTORS PRIVATE LIMITED
8.4% win rate
357
₹16.22 Cr
326
91.3%
30
₹1.81 Cr
LEADING EDGE DISTRIBUTORS PRIVATE LIMITED
Total Bids
357
₹16.22 Cr
Qualified
326
91.3%
Wins
30
₹1.81 Cr
8.4% win rate
TECHNOMECH ASSOCIATES
23.2% win rate
194
₹8.25 Cr
185
95.4%
45
₹1.80 Cr
TECHNOMECH ASSOCIATES
Total Bids
194
₹8.25 Cr
Qualified
185
95.4%
Wins
45
₹1.80 Cr
23.2% win rate
M/S GLOBAL TOOLS
19.5% win rate
154
₹7.43 Cr
144
93.5%
30
₹1.47 Cr
M/S GLOBAL TOOLS
Total Bids
154
₹7.43 Cr
Qualified
144
93.5%
Wins
30
₹1.47 Cr
19.5% win rate
BHARAT ENTERPRISES
15.1% win rate
192
₹10.25 Cr
177
92.2%
29
₹1.29 Cr
BHARAT ENTERPRISES
Total Bids
192
₹10.25 Cr
Qualified
177
92.2%
Wins
29
₹1.29 Cr
15.1% win rate
BHATIA ASSOCIATES
17.8% win rate
101
₹5.05 Cr
89
88.1%
18
₹65.68 Lakh
BHATIA ASSOCIATES
Total Bids
101
₹5.05 Cr
Qualified
89
88.1%
Wins
18
₹65.68 Lakh
17.8% win rate
SALBROS INTERNATIONAL
32.9% win rate
76
₹1.29 Cr
76
100.0%
25
₹39.42 Lakh
SALBROS INTERNATIONAL
Total Bids
76
₹1.29 Cr
Qualified
76
100.0%
Wins
25
₹39.42 Lakh
32.9% win rate
BILTZ CUTTING TOOLS COMPANY
2.8% win rate
109
₹2.31 Cr
7
6.4%
3
₹73K
BILTZ CUTTING TOOLS COMPANY
Total Bids
109
₹2.31 Cr
Qualified
7
6.4%
Wins
3
₹73K
2.8% win rate
UNIVERSAL ENGINEERING & MANUFACTURING INDUSTRY
0.0% win rate
54
₹1.16 Cr
6
11.1%
0
₹0
UNIVERSAL ENGINEERING & MANUFACTURING INDUSTRY
Total Bids
54
₹1.16 Cr
Qualified
6
11.1%
Wins
0
₹0
0.0% win rate
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Historical Performance

7-year trend analysis (2018-2025)

Historical Data

Company Overview (1 Apr 2018-31 Mar 2025))

Total Bids

1,136

Qualified: 1,021
Q Rate: 89.9%

Contract Value

₹56.57 Cr

Avg. Bid: ₹6.04 Lakh
Avg. EMD: ₹28K

L1 Bids

180

Win Rate: 15.8%
Q to W Ratio: 17.6%

Recent Win Rate

19.1%

Change: +7.0%
Period: FY 2024-25

Performance Analytics

Last 7 Years
Performance Trend
Win/Loss Distribution
Contract Value Growth Over Time

Ms Innovative Marketing Agencies Government Tender Profile

With a substantial portfolio of 1136 government tender participations, Ms Innovative Marketing Agencies has demonstrated strategic engagement in India's public procurement landscape. This analysis provides insights into their bidding performance, tender success patterns, and competitive positioning in government contracts.

Proven L1 Bid Success with 180 Contract Wins

Ms Innovative Marketing Agencies has successfully secured 180 L1 positions in government tenders, demonstrating their strategic pricing approach and competitive bid strategy. With a win ratio of 15.8% across 1136 tender participations, they have established a reliable track record in government procurement. Their bidding performance also includes 0 L2 and 0 L3 rankings, showing consistent competitiveness in public sector contracts.

Financial Performance in Government Tenders

Ms Innovative Marketing Agencies has bid on contracts with a total value of ₹,56,56,60,165.0, successfully securing ₹,56,56,60,165.0 in government contract value. This represents a 100.0% conversion rate of bid value to won contracts, demonstrating their effectiveness in targeting and securing valuable public sector projects.

The company's average Earnest Money Deposit (EMD) of ₹,28,266.73076923077 indicates their financial capacity to participate in substantial government tenders requiring significant bid security.

Specialized Government Procurement Focus