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strategic marketing Tender Performance & Track Recordstrategic marketing

Tender Performance & Track Record

Company Overview

Summary
Strategic Marketing: Government Tender Profile - Proven Success Strategic Marketing demonstrates robust engagement in India's public procurement arena, participating in 1391 government tenders. This in-depth business analysis report highlights bidding performance, tender success patterns, and competitive positioning within government contracts. Strategic Marketing showcase 31.9% win rate in government tenders. The key is create dynamic keywords to get the most searchable and relevant result.
Primary Ministry: Ministry of DefencePrimary Department: Department of Military Affairs
Primary Ministry:
Ministry of Defence
Primary Department:
Department of Military Affairs

Tender Performance

Data for 01 April 2024 to 14 September 2025

Live Data

Total Bids / Contract Value

Bids211
Value₹102.48Cr

Qualified Bids / Q Rate

Bids189
Q Rate89.6%

Total Wins / Win Value

Win69
Value₹23.27Cr

Wins Rate / Q-W Rate

Rate32.7%
Q-W Rate36.5%

Detailed Performance Analysis

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Tender Performance by Ministries

18 entries

Name

Bids
Value
Qualified
Wins
Value

Ministry of Defence

23.4% win rate
47
₹11.11 Cr
46
11
₹3.14 Cr

Ministry of Defence

Bids
47
₹11.11 Cr
Qualified
46
Wins
11
₹3.14 Cr
23.4% win rate

Ministry of Power

27.3% win rate
22
₹2.80 Cr
18
6
₹1.73 Cr

Ministry of Power

Bids
22
₹2.80 Cr
Qualified
18
Wins
6
₹1.73 Cr
27.3% win rate

Ministry of Education

18.8% win rate
16
₹22.19 Cr
16
3
₹2.11 Cr

Ministry of Education

Bids
16
₹22.19 Cr
Qualified
16
Wins
3
₹2.11 Cr
18.8% win rate

Ministry of Environment Forest and Climate Change

78.6% win rate
14
₹3.58 Cr
14
11
₹3.04 Cr

Ministry of Environment Forest and Climate Change

Bids
14
₹3.58 Cr
Qualified
14
Wins
11
₹3.04 Cr
78.6% win rate

Ministry of Science and Technology

63.6% win rate
11
₹2.70 Cr
10
7
₹1.47 Cr

Ministry of Science and Technology

Bids
11
₹2.70 Cr
Qualified
10
Wins
7
₹1.47 Cr
63.6% win rate

Ministry of Finance

57.1% win rate
7
₹1.08 Cr
6
4
₹57.82 Lakh

Ministry of Finance

Bids
7
₹1.08 Cr
Qualified
6
Wins
4
₹57.82 Lakh
57.1% win rate

PMO

85.7% win rate
7
₹17.36 Lakh
6
6
₹13.85 Lakh

PMO

Bids
7
₹17.36 Lakh
Qualified
6
Wins
6
₹13.85 Lakh
85.7% win rate

Ministry of Petroleum and Natural Gas

0.0% win rate
3
₹28.26 Lakh
2
0
₹0

Ministry of Petroleum and Natural Gas

Bids
3
₹28.26 Lakh
Qualified
2
Wins
0
₹0
0.0% win rate

Ministry of Electronics and Information Technology

0.0% win rate
2
₹3.63 Lakh
2
0
₹0

Ministry of Electronics and Information Technology

Bids
2
₹3.63 Lakh
Qualified
2
Wins
0
₹0
0.0% win rate

Ministry of Personnel Public Grievances and Pensions

50.0% win rate
2
₹2.17 Cr
1
1
₹92.38 Lakh

Ministry of Personnel Public Grievances and Pensions

Bids
2
₹2.17 Cr
Qualified
1
Wins
1
₹92.38 Lakh
50.0% win rate

Department of Space

0.0% win rate
1
₹88.27 Lakh
1
0
₹0

Department of Space

Bids
1
₹88.27 Lakh
Qualified
1
Wins
0
₹0
0.0% win rate

Ministry of Commerce and Industry

0.0% win rate
1
₹9.45 Lakh
0
0
₹0

Ministry of Commerce and Industry

Bids
1
₹9.45 Lakh
Qualified
0
Wins
0
₹0
0.0% win rate

Ministry of Communications

100.0% win rate
1
₹10.33 Lakh
1
1
₹10.33 Lakh

Ministry of Communications

Bids
1
₹10.33 Lakh
Qualified
1
Wins
1
₹10.33 Lakh
100.0% win rate

Ministry of Consumer Affairs Food and Public Distribution

100.0% win rate
1
₹11.50 Lakh
1
1
₹11.50 Lakh

Ministry of Consumer Affairs Food and Public Distribution

Bids
1
₹11.50 Lakh
Qualified
1
Wins
1
₹11.50 Lakh
100.0% win rate

Ministry of Health and Family Welfare

0.0% win rate
1
₹2.23 Lakh
1
0
₹0

Ministry of Health and Family Welfare

Bids
1
₹2.23 Lakh
Qualified
1
Wins
0
₹0
0.0% win rate

Ministry of Law and Justice

0.0% win rate
1
₹8.67 Lakh
1
0
₹0

Ministry of Law and Justice

Bids
1
₹8.67 Lakh
Qualified
1
Wins
0
₹0
0.0% win rate

Ministry of Ports, Shipping and Waterways

0.0% win rate
1
₹87.91 Lakh
0
0
₹0

Ministry of Ports, Shipping and Waterways

Bids
1
₹87.91 Lakh
Qualified
0
Wins
0
₹0
0.0% win rate

Ministry of Water Resources River Development and Ganga Rejuvenation

0.0% win rate
1
₹62.18 Lakh
1
0
₹0

Ministry of Water Resources River Development and Ganga Rejuvenation

Bids
1
₹62.18 Lakh
Qualified
1
Wins
0
₹0
0.0% win rate

Top Bid Competitors

Companies that frequently compete with you in the same tenders — ranked by their total win value.You applied for 211 bids — CONCENTRICA ENTERPRISES PRIVATE LIMITED appeared in 22 of them.

Company
Total Bids
Value
Qualified
Rate
Wins
Value

STRATEGIC MARKETING

Your Company
32.7% win rate
211
₹102.48 Cr
189
89.6%
69
₹23.27 Cr

STRATEGIC MARKETING

Your Company
Total Bids
211
₹102.48 Cr
Qualified
189
89.6%
Wins
69
₹23.27 Cr
32.7% win rate
CONCENTRICA ENTERPRISES PRIVATE LIMITED
50.0% win rate
22
₹29.54 Cr
22
100.0%
11
₹25.49 Cr
CONCENTRICA ENTERPRISES PRIVATE LIMITED
Total Bids
22
₹29.54 Cr
Qualified
22
100.0%
Wins
11
₹25.49 Cr
50.0% win rate
DOCKET CARE SYSTEMS
15.4% win rate
65
₹42.14 Cr
52
80.0%
10
₹19.27 Cr
DOCKET CARE SYSTEMS
Total Bids
65
₹42.14 Cr
Qualified
52
80.0%
Wins
10
₹19.27 Cr
15.4% win rate
ARTLINE SOLUTIONS
32.1% win rate
28
₹10.59 Cr
22
78.6%
9
₹2.87 Cr
ARTLINE SOLUTIONS
Total Bids
28
₹10.59 Cr
Qualified
22
78.6%
Wins
9
₹2.87 Cr
32.1% win rate
M/S C.G.M. COMPUTERS
22.2% win rate
18
₹4.34 Cr
15
83.3%
4
₹1.60 Cr
M/S C.G.M. COMPUTERS
Total Bids
18
₹4.34 Cr
Qualified
15
83.3%
Wins
4
₹1.60 Cr
22.2% win rate
FINESSE INFORMATION SYSTEMS PVT. LTD.
9.7% win rate
31
₹22.00 Cr
26
83.9%
3
₹86.23 Lakh
FINESSE INFORMATION SYSTEMS PVT. LTD.
Total Bids
31
₹22.00 Cr
Qualified
26
83.9%
Wins
3
₹86.23 Lakh
9.7% win rate
DREAMZCRAFT INFOMATICS PRIVATE LIMITED
18.5% win rate
27
₹7.20 Cr
22
81.5%
5
₹40.34 Lakh
DREAMZCRAFT INFOMATICS PRIVATE LIMITED
Total Bids
27
₹7.20 Cr
Qualified
22
81.5%
Wins
5
₹40.34 Lakh
18.5% win rate
CAMEL FARMS AND FINANCE PRIVATE LIMITED
4.2% win rate
24
₹8.16 Cr
4
16.7%
1
₹23.69 Lakh
CAMEL FARMS AND FINANCE PRIVATE LIMITED
Total Bids
24
₹8.16 Cr
Qualified
4
16.7%
Wins
1
₹23.69 Lakh
4.2% win rate
HILSON TECHNOLOGY
0.0% win rate
21
₹9.44 Cr
5
23.8%
0
₹0
HILSON TECHNOLOGY
Total Bids
21
₹9.44 Cr
Qualified
5
23.8%
Wins
0
₹0
0.0% win rate
JINTECH COMPUTER CARE
0.0% win rate
18
₹5.69 Cr
3
16.7%
0
₹0
JINTECH COMPUTER CARE
Total Bids
18
₹5.69 Cr
Qualified
3
16.7%
Wins
0
₹0
0.0% win rate
DHARAM AGENCIES
0.0% win rate
18
₹8.48 Cr
1
5.6%
0
₹0
DHARAM AGENCIES
Total Bids
18
₹8.48 Cr
Qualified
1
5.6%
Wins
0
₹0
0.0% win rate
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Historical Performance

7-year trend analysis (2018-2025)

Historical Data

Company Overview (1 Apr 2018-31 Mar 2025))

Total Bids

1,391

Qualified: 1,223
Q Rate: 87.9%

Contract Value

₹542.87 Cr

Avg. Bid: ₹16.21 Lakh
Avg. EMD: ₹86K

L1 Bids

444

Win Rate: 31.9%
Q to W Ratio: 36.3%

Recent Win Rate

30.0%

Change: +3.0%
Period: FY 2024-25

Performance Analytics

Last 7 Years
Performance Trend
Win/Loss Distribution
Contract Value Growth Over Time

Strategic Marketing: Government Tender Profile - Proven Success

Strategic Marketing demonstrates robust engagement in India's public procurement arena, participating in 1391 government tenders. This in-depth business analysis report highlights bidding performance, tender success patterns, and competitive positioning within government contracts. Strategic Marketing showcase 31.9% win rate in government tenders. The key is create dynamic keywords to get the most searchable and relevant result.

Outstanding L1 Bid Success: 444 Contract Wins

Strategic Marketing has achieved a significant milestone with 444 L1 positions secured in government tenders. This achievement underscores a strategic pricing approach and competitive bid strategy. A win rate of 31.9% across 1391 tender participations confirms a reliable track record in government procurement. While no L2 or L3 rankings were recorded, their consistency in competitiveness remains noteworthy in public sector contracts.

With participation in 31 major procurement projects, Strategic Marketing has proven its capability to manage high-value government contracts. This experience handling premium government tenders highlights their capacity to manage significant public sector work and meet complex project requirements.

Financial Performance and Contract Value

Strategic Marketing has bid on government contracts valued at ₹5,42,86,72,487.0, securing the same amount in total contract value. This 100% conversion rate of bid value to won contracts indicates their ability to target and secure high-value public sector projects successfully. The company demonstrates its effectiveness in targeting and securing valuable public sector projects.

With an average Earnest Money Deposit (EMD) of ₹86,347.57, Strategic Marketing showcases its financial capacity to bid on substantial government tenders requiring notable bid security. Strategic Marketing’s financial performance is a cornerstone of its continued success.