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krishna marketing Tender Performance & Track Recordkrishna marketing

Tender Performance & Track Record

Company Overview

Summary
KRISHNA MARKETING Business Analysis: Government Tender Performance, 270 Wins Executive Summary: This business analysis report provides a comprehensive overview of KRISHNA MARKETING's performance in the government tender landscape. With 1006 tender participations, KRISHNA MARKETING demonstrates a significant presence in India's public procurement sector. The company boasts a 26.8% win rate, having secured 270 L1 positions, showcasing a strong track record in government procurement. However, recent financial metrics indicate a need for strategic adjustments to enhance competitiveness and profitability.
Primary Ministry: Ministry of RailwaysPrimary Department: Indian Railways
Primary Ministry:
Ministry of Railways
Primary Department:
Indian Railways

Tender Performance

Data for 01 April 2024 to 30 October 2025

Live Data

Total Bids / Contract Value

Bids107
Value₹5.04Cr

Qualified Bids / Q Rate

Bids75
Q Rate70.1%

Total Wins / Win Value

Win34
Value₹1.82Cr

Wins Rate / Q-W Rate

Rate31.8%
Q-W Rate45.3%

Detailed Performance Analysis

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Tender Performance by Ministries

17 entries

Name

Bids
Value
Qualified
Wins
Value

Ministry of Railways

35.7% win rate
28
₹74.49 Lakh
17
10
₹10.85 Lakh

Ministry of Railways

Bids
28
₹74.49 Lakh
Qualified
17
Wins
10
₹10.85 Lakh
35.7% win rate

Ministry of Defence

25.0% win rate
24
₹43.86 Lakh
18
6
₹5.72 Lakh

Ministry of Defence

Bids
24
₹43.86 Lakh
Qualified
18
Wins
6
₹5.72 Lakh
25.0% win rate

PMO

31.3% win rate
16
₹47.65 Lakh
10
5
₹13.63 Lakh

PMO

Bids
16
₹47.65 Lakh
Qualified
10
Wins
5
₹13.63 Lakh
31.3% win rate

Ministry of Power

28.6% win rate
7
₹2.08 Cr
6
2
₹1.31 Cr

Ministry of Power

Bids
7
₹2.08 Cr
Qualified
6
Wins
2
₹1.31 Cr
28.6% win rate

Ministry of Petroleum and Natural Gas

16.7% win rate
6
₹29.37 Lakh
2
1
₹3.17 Lakh

Ministry of Petroleum and Natural Gas

Bids
6
₹29.37 Lakh
Qualified
2
Wins
1
₹3.17 Lakh
16.7% win rate

Ministry of Steel

40.0% win rate
5
₹9.92 Lakh
5
2
₹3.65 Lakh

Ministry of Steel

Bids
5
₹9.92 Lakh
Qualified
5
Wins
2
₹3.65 Lakh
40.0% win rate

Department of Space

33.3% win rate
3
₹11.25 Lakh
1
1
₹78K

Department of Space

Bids
3
₹11.25 Lakh
Qualified
1
Wins
1
₹78K
33.3% win rate

Ministry of Coal

50.0% win rate
2
₹4.39 Lakh
2
1
₹1.98 Lakh

Ministry of Coal

Bids
2
₹4.39 Lakh
Qualified
2
Wins
1
₹1.98 Lakh
50.0% win rate

Ministry of Health and Family Welfare

50.0% win rate
2
₹1.42 Lakh
2
1
₹5K

Ministry of Health and Family Welfare

Bids
2
₹1.42 Lakh
Qualified
2
Wins
1
₹5K
50.0% win rate

Ministry of Heavy Industries and Public Enterprises

50.0% win rate
2
₹16.55 Lakh
2
1
₹34K

Ministry of Heavy Industries and Public Enterprises

Bids
2
₹16.55 Lakh
Qualified
2
Wins
1
₹34K
50.0% win rate

Ministry of Civil Aviation

100.0% win rate
1
₹16K
1
1
₹16K

Ministry of Civil Aviation

Bids
1
₹16K
Qualified
1
Wins
1
₹16K
100.0% win rate

Ministry of Education

0.0% win rate
1
₹1.02 Lakh
0
0
₹0

Ministry of Education

Bids
1
₹1.02 Lakh
Qualified
0
Wins
0
₹0
0.0% win rate

Ministry of Finance

0.0% win rate
1
₹5.25 Lakh
1
0
₹0

Ministry of Finance

Bids
1
₹5.25 Lakh
Qualified
1
Wins
0
₹0
0.0% win rate

Ministry of Home Affairs

0.0% win rate
1
₹8K
1
0
₹0

Ministry of Home Affairs

Bids
1
₹8K
Qualified
1
Wins
0
₹0
0.0% win rate

Ministry of Labour and Employment

100.0% win rate
1
₹43K
1
1
₹43K

Ministry of Labour and Employment

Bids
1
₹43K
Qualified
1
Wins
1
₹43K
100.0% win rate

Ministry of Law and Justice

100.0% win rate
1
₹31K
1
1
₹31K

Ministry of Law and Justice

Bids
1
₹31K
Qualified
1
Wins
1
₹31K
100.0% win rate

Ministry of Mines

0.0% win rate
1
₹50K
0
0
₹0

Ministry of Mines

Bids
1
₹50K
Qualified
0
Wins
0
₹0
0.0% win rate

Top Bid Competitors

Companies that frequently compete with you in the same tenders — ranked by their total win value.You applied for 107 bids — RAVAR TECH (OPC) PRIVATE LIMITED appeared in 49 of them.

Company
Total Bids
Value
Qualified
Rate
Wins
Value

KRISHNA MARKETING

Your Company
31.8% win rate
107
₹5.04 Cr
75
70.1%
34
₹1.82 Cr

KRISHNA MARKETING

Your Company
Total Bids
107
₹5.04 Cr
Qualified
75
70.1%
Wins
34
₹1.82 Cr
31.8% win rate
RAVAR TECH (OPC) PRIVATE LIMITED
8.2% win rate
49
₹1.37 Cr
33
67.3%
4
₹36.97 Lakh
RAVAR TECH (OPC) PRIVATE LIMITED
Total Bids
49
₹1.37 Cr
Qualified
33
67.3%
Wins
4
₹36.97 Lakh
8.2% win rate
VAKARANGEE ENTERPRISES
13.0% win rate
54
₹1.60 Cr
26
48.1%
7
₹27.64 Lakh
VAKARANGEE ENTERPRISES
Total Bids
54
₹1.60 Cr
Qualified
26
48.1%
Wins
7
₹27.64 Lakh
13.0% win rate
RELIABLE COMNET PRIVATE LIMITED.
22.8% win rate
57
₹1.31 Cr
32
56.1%
13
₹26.11 Lakh
RELIABLE COMNET PRIVATE LIMITED.
Total Bids
57
₹1.31 Cr
Qualified
32
56.1%
Wins
13
₹26.11 Lakh
22.8% win rate
MRP TELECOM SOLUTIONS
8.8% win rate
57
₹1.16 Cr
24
42.1%
5
₹18.12 Lakh
MRP TELECOM SOLUTIONS
Total Bids
57
₹1.16 Cr
Qualified
24
42.1%
Wins
5
₹18.12 Lakh
8.8% win rate
A B ENTERPRISES
3.8% win rate
80
₹1.80 Cr
36
45.0%
3
₹12.98 Lakh
A B ENTERPRISES
Total Bids
80
₹1.80 Cr
Qualified
36
45.0%
Wins
3
₹12.98 Lakh
3.8% win rate
NIRUGENIX TECHNOLOGIES
1.5% win rate
65
₹1.47 Cr
27
41.5%
1
₹2.95 Lakh
NIRUGENIX TECHNOLOGIES
Total Bids
65
₹1.47 Cr
Qualified
27
41.5%
Wins
1
₹2.95 Lakh
1.5% win rate
AGRAWAL TELECOM
5.8% win rate
52
₹1.13 Cr
22
42.3%
3
₹2.88 Lakh
AGRAWAL TELECOM
Total Bids
52
₹1.13 Cr
Qualified
22
42.3%
Wins
3
₹2.88 Lakh
5.8% win rate
IND MICRO DEVICES
1.9% win rate
54
₹1.12 Cr
31
57.4%
1
₹1.77 Lakh
IND MICRO DEVICES
Total Bids
54
₹1.12 Cr
Qualified
31
57.4%
Wins
1
₹1.77 Lakh
1.9% win rate
QUICK SERVICES
0.0% win rate
50
₹1.28 Cr
18
36.0%
0
₹0
QUICK SERVICES
Total Bids
50
₹1.28 Cr
Qualified
18
36.0%
Wins
0
₹0
0.0% win rate
OM ENTERPRISE
0.0% win rate
42
₹90.70 Lakh
22
52.4%
0
₹0
OM ENTERPRISE
Total Bids
42
₹90.70 Lakh
Qualified
22
52.4%
Wins
0
₹0
0.0% win rate
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Historical Performance

7-year trend analysis (2018-2025)

Historical Data

Company Overview (1 Apr 2018-31 Mar 2025))

Total Bids

1,006

Qualified: 606
Q Rate: 60.2%

Contract Value

₹69.92 Cr

Avg. Bid: ₹4.97 Lakh
Avg. EMD: ₹0

L1 Bids

270

Win Rate: 26.8%
Q to W Ratio: 44.6%

Recent Win Rate

29.5%

Change: -13.5%
Period: FY 2024-25

Performance Analytics

Last 7 Years
Performance Trend
Win/Loss Distribution
Contract Value Growth Over Time

KRISHNA MARKETING Business Analysis: Government Tender Performance, 270 Wins

Executive Summary: This business analysis report provides a comprehensive overview of KRISHNA MARKETING's performance in the government tender landscape. With 1006 tender participations, KRISHNA MARKETING demonstrates a significant presence in India's public procurement sector. The company boasts a 26.8% win rate, having secured 270 L1 positions, showcasing a strong track record in government procurement. However, recent financial metrics indicate a need for strategic adjustments to enhance competitiveness and profitability.

1. Financial Performance of KRISHNA MARKETING

This section analyzes KRISHNA MARKETING's financial performance based on its government tender activities. We examine key financial metrics and trends over the past several fiscal years.

1.1 Key Financial Metrics

  • Total Contract Value: KRISHNA MARKETING has secured contracts totaling ₹ 69,92,44,778.0 from 1006 bids.
  • Win Rate: The company maintains an overall win rate of 26.8%.
  • Qualification Rate: KRISHNA MARKETING achieves a technical qualification rate of 60.2%.
  • Average Bid Amount: The average bid amount is calculated at ₹ 496,777.86.