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balaji marketing Tender Performance & Track Recordbalaji marketing

Tender Performance & Track Record

Company Overview

Summary
Balaji Marketing Government Tender Profile With a substantial portfolio of 480 government tender participations, Balaji Marketing has demonstrated strategic engagement in India's public procurement landscape. This analysis provides insights into their bidding performance, tender success patterns, and competitive positioning in government contracts.
Primary Ministry: Ministry of DefencePrimary Department: Department of Military Affairs
Primary Ministry:
Ministry of Defence
Primary Department:
Department of Military Affairs

Tender Performance

Data for 01 April 2024 to 14 September 2025

Live Data

Total Bids / Contract Value

Bids38
Value₹6.27Cr

Qualified Bids / Q Rate

Bids37
Q Rate97.4%

Total Wins / Win Value

Win6
Value₹4.15Cr

Wins Rate / Q-W Rate

Rate15.8%
Q-W Rate16.2%

Detailed Performance Analysis

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Tender Performance by Ministries

4 entries

Name

Bids
Value
Qualified
Wins
Value

Ministry of Defence

14.3% win rate
35
₹2.36 Cr
34
5
₹43.54 Lakh

Ministry of Defence

Bids
35
₹2.36 Cr
Qualified
34
Wins
5
₹43.54 Lakh
14.3% win rate

Ministry of Chemicals and Fertilizers

0.0% win rate
1
₹16.64 Lakh
1
0
₹0

Ministry of Chemicals and Fertilizers

Bids
1
₹16.64 Lakh
Qualified
1
Wins
0
₹0
0.0% win rate

Ministry of Railways

100.0% win rate
1
₹3.72 Cr
1
1
₹3.72 Cr

Ministry of Railways

Bids
1
₹3.72 Cr
Qualified
1
Wins
1
₹3.72 Cr
100.0% win rate

Ministry of Urban Development

0.0% win rate
1
₹2.63 Lakh
1
0
₹0

Ministry of Urban Development

Bids
1
₹2.63 Lakh
Qualified
1
Wins
0
₹0
0.0% win rate

Top Bid Competitors

Companies that frequently compete with you in the same tenders — ranked by their total win value.You applied for 38 bids — JAI MATA TRADERS appeared in 12 of them.

Company
Total Bids
Value
Qualified
Rate
Wins
Value

BALAJI MARKETING

Your Company
15.8% win rate
38
₹6.27 Cr
37
97.4%
6
₹4.15 Cr

BALAJI MARKETING

Your Company
Total Bids
38
₹6.27 Cr
Qualified
37
97.4%
Wins
6
₹4.15 Cr
15.8% win rate
JAI MATA TRADERS
50.0% win rate
12
₹1.69 Cr
12
100.0%
6
₹1.20 Cr
JAI MATA TRADERS
Total Bids
12
₹1.69 Cr
Qualified
12
100.0%
Wins
6
₹1.20 Cr
50.0% win rate
VICKY ENTERPRISES
42.9% win rate
7
₹1.25 Cr
7
100.0%
3
₹16.62 Lakh
VICKY ENTERPRISES
Total Bids
7
₹1.25 Cr
Qualified
7
100.0%
Wins
3
₹16.62 Lakh
42.9% win rate
MONIKA ELECTRONICS
76.9% win rate
13
₹16.23 Lakh
13
100.0%
10
₹13.81 Lakh
MONIKA ELECTRONICS
Total Bids
13
₹16.23 Lakh
Qualified
13
100.0%
Wins
10
₹13.81 Lakh
76.9% win rate
EMPIRE MOTORS
33.3% win rate
3
₹16.44 Lakh
3
100.0%
1
₹9.10 Lakh
EMPIRE MOTORS
Total Bids
3
₹16.44 Lakh
Qualified
3
100.0%
Wins
1
₹9.10 Lakh
33.3% win rate
CRAFTOGRAPHERS
6.7% win rate
15
₹1.81 Cr
15
100.0%
1
₹5.66 Lakh
CRAFTOGRAPHERS
Total Bids
15
₹1.81 Cr
Qualified
15
100.0%
Wins
1
₹5.66 Lakh
6.7% win rate
TRADE LINKER
14.3% win rate
7
₹1.25 Cr
7
100.0%
1
₹1.69 Lakh
TRADE LINKER
Total Bids
7
₹1.25 Cr
Qualified
7
100.0%
Wins
1
₹1.69 Lakh
14.3% win rate
NEHA ENTERPRISES
50.0% win rate
2
₹10.54 Lakh
2
100.0%
1
₹90K
NEHA ENTERPRISES
Total Bids
2
₹10.54 Lakh
Qualified
2
100.0%
Wins
1
₹90K
50.0% win rate
NIRMAL AGENCY
0.0% win rate
8
₹14.62 Lakh
8
100.0%
0
₹0
NIRMAL AGENCY
Total Bids
8
₹14.62 Lakh
Qualified
8
100.0%
Wins
0
₹0
0.0% win rate
YASH TRADERS
0.0% win rate
5
₹24.27 Lakh
5
100.0%
0
₹0
YASH TRADERS
Total Bids
5
₹24.27 Lakh
Qualified
5
100.0%
Wins
0
₹0
0.0% win rate
SHALOT BROTHER ENTERPRISES
0.0% win rate
3
₹7.01 Lakh
0
0.0%
0
₹0
SHALOT BROTHER ENTERPRISES
Total Bids
3
₹7.01 Lakh
Qualified
0
0.0%
Wins
0
₹0
0.0% win rate
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Historical Performance

7-year trend analysis (2018-2025)

Historical Data

Company Overview (1 Apr 2018-31 Mar 2025))

Total Bids

480

Qualified: 450
Q Rate: 93.8%

Contract Value

₹27.30 Cr

Avg. Bid: ₹5.81 Lakh
Avg. EMD: ₹35K

L1 Bids

105

Win Rate: 21.9%
Q to W Ratio: 23.3%

Recent Win Rate

26.7%

Change: +11.3%
Period: FY 2024-25

Performance Analytics

Last 7 Years
Performance Trend
Win/Loss Distribution
Contract Value Growth Over Time

Balaji Marketing Government Tender Profile

With a substantial portfolio of 480 government tender participations, Balaji Marketing has demonstrated strategic engagement in India's public procurement landscape. This analysis provides insights into their bidding performance, tender success patterns, and competitive positioning in government contracts.

Proven L1 Bid Success with 105 Contract Wins

Balaji Marketing has successfully secured 105 L1 positions in government tenders, demonstrating their strategic pricing approach and competitive bid strategy. With a win ratio of 21.9% across 480 tender participations, they have established a reliable track record in government procurement. Their bidding performance also includes 0 L2 and 0 L3 rankings, showing consistent competitiveness in public sector contracts.

Financial Performance in Government Tenders

Balaji Marketing has bid on contracts with a total value of ₹,27,30,10,129.0, successfully securing ₹,27,30,10,129.0 in government contract value. This represents a 100.0% conversion rate of bid value to won contracts, demonstrating their effectiveness in targeting and securing valuable public sector projects.

The company's average Earnest Money Deposit (EMD) of ₹,35,000.0 indicates their financial capacity to participate in substantial government tenders requiring significant bid security.

Specialized Government Procurement Focus