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alliance industrial marketing Tender Performance & Track Recordalliance industrial marketing

Tender Performance & Track Record

Company Overview

Summary
ALLIANCE INDUSTRIAL MARKETING Government Tender Profile: Dominating with 74% Win Rate With a strong portfolio of 348 government tender participations, ALLIANCE INDUSTRIAL MARKETING strategically leads in India's public procurement landscape. This comprehensive analysis highlights their bidding proficiency, superior tender success patterns, and robust competitive positioning in securing government contracts.
Primary Ministry: Ministry of DefencePrimary Department: Urban Development Department Uttar Pradesh
Primary Ministry:
Ministry of Defence
Primary Department:
Urban Development Department Uttar Pradesh

Tender Performance

Data for 01 April 2024 to 14 September 2025

Live Data

Total Bids / Contract Value

Bids135
Value₹63.65Cr

Qualified Bids / Q Rate

Bids130
Q Rate96.3%

Total Wins / Win Value

Win114
Value₹54.49Cr

Wins Rate / Q-W Rate

Rate84.4%
Q-W Rate87.7%

Detailed Performance Analysis

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Tender Performance by Ministries

5 entries

Name

Bids
Value
Qualified
Wins
Value

Ministry of Defence

100.0% win rate
4
₹1.11 Cr
4
4
₹1.11 Cr

Ministry of Defence

Bids
4
₹1.11 Cr
Qualified
4
Wins
4
₹1.11 Cr
100.0% win rate

Ministry of Railways

50.0% win rate
2
₹59.17 Lakh
1
1
₹44.15 Lakh

Ministry of Railways

Bids
2
₹59.17 Lakh
Qualified
1
Wins
1
₹44.15 Lakh
50.0% win rate

Ministry of Coal

0.0% win rate
1
₹47.25 Lakh
1
0
₹0

Ministry of Coal

Bids
1
₹47.25 Lakh
Qualified
1
Wins
0
₹0
0.0% win rate

Ministry of Home Affairs

100.0% win rate
1
₹2.64 Cr
1
1
₹2.64 Cr

Ministry of Home Affairs

Bids
1
₹2.64 Cr
Qualified
1
Wins
1
₹2.64 Cr
100.0% win rate

Ministry of Power

0.0% win rate
1
₹62.89 Lakh
0
0
₹0

Ministry of Power

Bids
1
₹62.89 Lakh
Qualified
0
Wins
0
₹0
0.0% win rate

Top Bid Competitors

Companies that frequently compete with you in the same tenders — ranked by their total win value.You applied for 135 bids — RAJ SONS AUTO PRIVATE LIMITED appeared in 73 of them.

Company
Total Bids
Value
Qualified
Rate
Wins
Value

ALLIANCE INDUSTRIAL MARKETING

Your Company
84.4% win rate
135
₹63.65 Cr
130
96.3%
114
₹54.49 Cr

ALLIANCE INDUSTRIAL MARKETING

Your Company
Total Bids
135
₹63.65 Cr
Qualified
130
96.3%
Wins
114
₹54.49 Cr
84.4% win rate
RAJ SONS AUTO PRIVATE LIMITED
11.0% win rate
73
₹30.27 Cr
73
100.0%
8
₹2.83 Cr
RAJ SONS AUTO PRIVATE LIMITED
Total Bids
73
₹30.27 Cr
Qualified
73
100.0%
Wins
8
₹2.83 Cr
11.0% win rate
TATA HITACHI CONSTRUCTION MACHINERY COMPANY PRIVATE LIMITED
3.9% win rate
51
₹24.60 Cr
5
9.8%
2
₹1.60 Cr
TATA HITACHI CONSTRUCTION MACHINERY COMPANY PRIVATE LIMITED
Total Bids
51
₹24.60 Cr
Qualified
5
9.8%
Wins
2
₹1.60 Cr
3.9% win rate
JCB INDIA LIMITED
1.6% win rate
61
₹21.64 Cr
56
91.8%
1
₹58.68 Lakh
JCB INDIA LIMITED
Total Bids
61
₹21.64 Cr
Qualified
56
91.8%
Wins
1
₹58.68 Lakh
1.6% win rate
ELITE GREEN INDIA
25.0% win rate
4
₹1.87 Cr
2
50.0%
1
₹49.56 Lakh
ELITE GREEN INDIA
Total Bids
4
₹1.87 Cr
Qualified
2
50.0%
Wins
1
₹49.56 Lakh
25.0% win rate
SURANA MOTORS
25.0% win rate
4
₹5.45 Cr
4
100.0%
1
₹41.35 Lakh
SURANA MOTORS
Total Bids
4
₹5.45 Cr
Qualified
4
100.0%
Wins
1
₹41.35 Lakh
25.0% win rate
M R TECHNOCRAT CO.
33.3% win rate
3
₹1.01 Cr
2
66.7%
1
₹34.00 Lakh
M R TECHNOCRAT CO.
Total Bids
3
₹1.01 Cr
Qualified
2
66.7%
Wins
1
₹34.00 Lakh
33.3% win rate
M/S SAI AUTO INNOVATIONS
0.0% win rate
111
₹48.07 Cr
107
96.4%
0
₹0
M/S SAI AUTO INNOVATIONS
Total Bids
111
₹48.07 Cr
Qualified
107
96.4%
Wins
0
₹0
0.0% win rate
PATLIPUTRA EQUIPMENTS PRIVATE LIMITED
0.0% win rate
6
₹5.56 Cr
3
50.0%
0
₹0
PATLIPUTRA EQUIPMENTS PRIVATE LIMITED
Total Bids
6
₹5.56 Cr
Qualified
3
50.0%
Wins
0
₹0
0.0% win rate
M/S J M D INDISTRIS
0.0% win rate
3
₹1.46 Cr
3
100.0%
0
₹0
M/S J M D INDISTRIS
Total Bids
3
₹1.46 Cr
Qualified
3
100.0%
Wins
0
₹0
0.0% win rate
GAMZEN PLAST PRIVATE LIMITED
0.0% win rate
3
₹5.13 Cr
0
0.0%
0
₹0
GAMZEN PLAST PRIVATE LIMITED
Total Bids
3
₹5.13 Cr
Qualified
0
0.0%
Wins
0
₹0
0.0% win rate
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Historical Performance

7-year trend analysis (2018-2025)

Historical Data

Company Overview (1 Apr 2018-31 Mar 2025))

Total Bids

348

Qualified: 329
Q Rate: 94.5%

Contract Value

₹144.33 Cr

Avg. Bid: ₹41.67 Lakh
Avg. EMD: ₹1.17 Lakh

L1 Bids

258

Win Rate: 74.1%
Q to W Ratio: 78.4%

Recent Win Rate

79.7%

Change: +0.6%
Period: FY 2024-25

Performance Analytics

Last 7 Years
Performance Trend
Win/Loss Distribution
Contract Value Growth Over Time

ALLIANCE INDUSTRIAL MARKETING Government Tender Profile: Dominating with 74% Win Rate

With a strong portfolio of 348 government tender participations, ALLIANCE INDUSTRIAL MARKETING strategically leads in India's public procurement landscape. This comprehensive analysis highlights their bidding proficiency, superior tender success patterns, and robust competitive positioning in securing government contracts.

Superior Tender Success Rate: An Impressive 74.1%

ALLIANCE INDUSTRIAL MARKETING demonstrates exceptional government tender performance, marked by an outstanding win ratio of 74.1%. This high success rate underscores their prowess as a leading government contractor. Out of 348 tenders engaged in, they've triumphantly secured 258 L1 positions, showcasing an unparalleled ability to consistently offer the most competitive pricing across diverse government tender categories. This achievement highlights their strategic efficiency and financial acumen in the competitive tender market.

Their strategic focus on providing cost-effective solutions ensures that they remain at the forefront of government procurement, making them a preferred partner for numerous public sector projects. Absence of L2 and L3 positions further cements their reputation for aggressive, yet sustainable pricing strategies.

Notably, ALLIANCE INDUSTRIAL MARKETING has demonstrated capability in high-value government contracts, actively participating in 4 major procurement projects. This experience underscores their capacity to manage significant public sector projects and navigate complex project requirements effectively.

Financial Performance in Government Tenders: Securing High-Value Contracts

ALLIANCE INDUSTRIAL MARKETING has strategically targeted contracts with a total bid value of ₹1,44,33,43,411.0, successfully converting these efforts into ₹1,44,33,43,411.0 in secured government contract value. This represents an impressive 100.0% conversion rate of bid value to won contracts, indicating a highly effective approach to targeting and securing valuable public sector projects. Their financial performance in government tenders solidifies their position as a financially robust and reliable partner.