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v l marketing & services Tender Performance & Track Recordv l marketing & services

Tender Performance & Track Record

Company Overview

Summary
V L Marketing & Services Government Tender Profile With a substantial portfolio of 568 government tender participations, V L Marketing & Services has demonstrated strategic engagement in India's public procurement landscape. This analysis provides insights into their bidding performance, tender success patterns, and competitive positioning in government contracts.
Primary Ministry: Ministry of DefencePrimary Department: Department of Military Affairs
Primary Ministry:
Ministry of Defence
Primary Department:
Department of Military Affairs

Tender Performance

Data for 01 April 2024 to 14 September 2025

Live Data

Total Bids / Contract Value

Bids324
Value₹189.60Cr

Qualified Bids / Q Rate

Bids97
Q Rate29.9%

Total Wins / Win Value

Win76
Value₹26.35Cr

Wins Rate / Q-W Rate

Rate23.5%
Q-W Rate78.3%

Detailed Performance Analysis

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Tender Performance by Ministries

20 entries

Name

Bids
Value
Qualified
Wins
Value

Ministry of Defence

18.9% win rate
148
₹67.86 Cr
28
28
₹18.75 Cr

Ministry of Defence

Bids
148
₹67.86 Cr
Qualified
28
Wins
28
₹18.75 Cr
18.9% win rate

Ministry of Finance

17.2% win rate
29
₹75.04 Cr
11
5
₹77.58 Lakh

Ministry of Finance

Bids
29
₹75.04 Cr
Qualified
11
Wins
5
₹77.58 Lakh
17.2% win rate

Ministry of Education

48.1% win rate
27
₹3.17 Cr
14
13
₹97.53 Lakh

Ministry of Education

Bids
27
₹3.17 Cr
Qualified
14
Wins
13
₹97.53 Lakh
48.1% win rate

Ministry of Railways

15.4% win rate
13
₹1.45 Cr
6
2
₹1.99 Lakh

Ministry of Railways

Bids
13
₹1.45 Cr
Qualified
6
Wins
2
₹1.99 Lakh
15.4% win rate

Ministry of Heavy Industries and Public Enterprises

11.1% win rate
9
₹1.75 Cr
1
1
₹72.00 Lakh

Ministry of Heavy Industries and Public Enterprises

Bids
9
₹1.75 Cr
Qualified
1
Wins
1
₹72.00 Lakh
11.1% win rate

Ministry of Labour and Employment

42.9% win rate
7
₹2.40 Cr
6
3
₹1.06 Cr

Ministry of Labour and Employment

Bids
7
₹2.40 Cr
Qualified
6
Wins
3
₹1.06 Cr
42.9% win rate

PMO

0.0% win rate
7
₹1.24 Cr
2
0
₹0

PMO

Bids
7
₹1.24 Cr
Qualified
2
Wins
0
₹0
0.0% win rate

Ministry of Information and Broadcasting

50.0% win rate
6
₹1.54 Cr
2
3
₹1.44 Cr

Ministry of Information and Broadcasting

Bids
6
₹1.54 Cr
Qualified
2
Wins
3
₹1.44 Cr
50.0% win rate

Ministry of Mines

16.7% win rate
6
₹29.71 Lakh
4
1
₹17.50 Lakh

Ministry of Mines

Bids
6
₹29.71 Lakh
Qualified
4
Wins
1
₹17.50 Lakh
16.7% win rate

Ministry of Consumer Affairs Food and Public Distribution

60.0% win rate
5
₹13.53 Lakh
3
3
₹10.82 Lakh

Ministry of Consumer Affairs Food and Public Distribution

Bids
5
₹13.53 Lakh
Qualified
3
Wins
3
₹10.82 Lakh
60.0% win rate

Comptroller and Auditor General (CAG) of India

50.0% win rate
4
₹70.37 Lakh
3
2
₹4.05 Lakh

Comptroller and Auditor General (CAG) of India

Bids
4
₹70.37 Lakh
Qualified
3
Wins
2
₹4.05 Lakh
50.0% win rate

Ministry of Petroleum and Natural Gas

0.0% win rate
4
₹16.16 Cr
0
0
₹0

Ministry of Petroleum and Natural Gas

Bids
4
₹16.16 Cr
Qualified
0
Wins
0
₹0
0.0% win rate

Ministry of Science and Technology

50.0% win rate
4
₹14.31 Lakh
3
2
₹9.15 Lakh

Ministry of Science and Technology

Bids
4
₹14.31 Lakh
Qualified
3
Wins
2
₹9.15 Lakh
50.0% win rate

Department of Space

0.0% win rate
3
₹2.87 Cr
0
0
₹0

Department of Space

Bids
3
₹2.87 Cr
Qualified
0
Wins
0
₹0
0.0% win rate

Ministry of Civil Aviation

33.3% win rate
3
₹76.43 Lakh
1
1
₹14.18 Lakh

Ministry of Civil Aviation

Bids
3
₹76.43 Lakh
Qualified
1
Wins
1
₹14.18 Lakh
33.3% win rate

Ministry of Textiles

33.3% win rate
3
₹3.03 Lakh
3
1
₹58K

Ministry of Textiles

Bids
3
₹3.03 Lakh
Qualified
3
Wins
1
₹58K
33.3% win rate

Ministry of Water Resources River Development and Ganga Rejuvenation

33.3% win rate
3
₹60.66 Lakh
1
1
₹70K

Ministry of Water Resources River Development and Ganga Rejuvenation

Bids
3
₹60.66 Lakh
Qualified
1
Wins
1
₹70K
33.3% win rate

Ministry of AYUSH

0.0% win rate
2
₹2.99 Lakh
1
0
₹0

Ministry of AYUSH

Bids
2
₹2.99 Lakh
Qualified
1
Wins
0
₹0
0.0% win rate

Ministry of Commerce and Industry

50.0% win rate
2
₹39.85 Lakh
1
1
₹10.90 Lakh

Ministry of Commerce and Industry

Bids
2
₹39.85 Lakh
Qualified
1
Wins
1
₹10.90 Lakh
50.0% win rate

Ministry of Communications

50.0% win rate
2
₹16.60 Lakh
0
1
₹50K

Ministry of Communications

Bids
2
₹16.60 Lakh
Qualified
0
Wins
1
₹50K
50.0% win rate

Top Bid Competitors

Companies that frequently compete with you in the same tenders — ranked by their total win value.You applied for 324 bids — TRIPATHI BROTHERS SERVICES appeared in 128 of them.

Company
Total Bids
Value
Qualified
Rate
Wins
Value

V L MARKETING & SERVICES

Your Company
23.5% win rate
324
₹189.60 Cr
97
29.9%
76
₹26.35 Cr

V L MARKETING & SERVICES

Your Company
Total Bids
324
₹189.60 Cr
Qualified
97
29.9%
Wins
76
₹26.35 Cr
23.5% win rate
TRIPATHI BROTHERS SERVICES
28.9% win rate
128
₹73.99 Cr
7
5.5%
37
₹22.86 Cr
TRIPATHI BROTHERS SERVICES
Total Bids
128
₹73.99 Cr
Qualified
7
5.5%
Wins
37
₹22.86 Cr
28.9% win rate
SMVD GROUP SECURE SERVICES
28.5% win rate
130
₹76.39 Cr
7
5.4%
37
₹22.79 Cr
SMVD GROUP SECURE SERVICES
Total Bids
130
₹76.39 Cr
Qualified
7
5.4%
Wins
37
₹22.79 Cr
28.5% win rate
ALMIGHTY MANPOWER & SECURITY SERVICES
28.1% win rate
128
₹76.18 Cr
7
5.5%
36
₹22.71 Cr
ALMIGHTY MANPOWER & SECURITY SERVICES
Total Bids
128
₹76.18 Cr
Qualified
7
5.5%
Wins
36
₹22.71 Cr
28.1% win rate
KING AND ANGEL DIAMOND SERVICES PRIVATE LIMITED
29.6% win rate
125
₹74.76 Cr
7
5.6%
37
₹22.71 Cr
KING AND ANGEL DIAMOND SERVICES PRIVATE LIMITED
Total Bids
125
₹74.76 Cr
Qualified
7
5.6%
Wins
37
₹22.71 Cr
29.6% win rate
TRIPATHI BROTHERS SERVICES PRIVATE LIMITED
29.1% win rate
127
₹75.32 Cr
7
5.5%
37
₹22.69 Cr
TRIPATHI BROTHERS SERVICES PRIVATE LIMITED
Total Bids
127
₹75.32 Cr
Qualified
7
5.5%
Wins
37
₹22.69 Cr
29.1% win rate
ANGEL MANPOWER & SECURITY SERVICES
27.1% win rate
129
₹76.11 Cr
6
4.7%
35
₹22.35 Cr
ANGEL MANPOWER & SECURITY SERVICES
Total Bids
129
₹76.11 Cr
Qualified
6
4.7%
Wins
35
₹22.35 Cr
27.1% win rate
PINAKINE SECURE SECURITY SOLUTIONS
27.9% win rate
129
₹76.21 Cr
6
4.7%
36
₹21.89 Cr
PINAKINE SECURE SECURITY SOLUTIONS
Total Bids
129
₹76.21 Cr
Qualified
6
4.7%
Wins
36
₹21.89 Cr
27.9% win rate
SAFE SHADOW SECURITY SERVICES
26.8% win rate
127
₹74.89 Cr
6
4.7%
34
₹21.17 Cr
SAFE SHADOW SECURITY SERVICES
Total Bids
127
₹74.89 Cr
Qualified
6
4.7%
Wins
34
₹21.17 Cr
26.8% win rate
VAIKUNTH GROUP ENTERPRISES
26.6% win rate
124
₹71.73 Cr
6
4.8%
33
₹18.41 Cr
VAIKUNTH GROUP ENTERPRISES
Total Bids
124
₹71.73 Cr
Qualified
6
4.8%
Wins
33
₹18.41 Cr
26.6% win rate
SKY HIGH SECURE SECURITY SERVICES
26.8% win rate
127
₹69.82 Cr
6
4.7%
34
₹16.24 Cr
SKY HIGH SECURE SECURITY SERVICES
Total Bids
127
₹69.82 Cr
Qualified
6
4.7%
Wins
34
₹16.24 Cr
26.8% win rate
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Historical Performance

7-year trend analysis (2018-2025)

Historical Data

Company Overview (1 Apr 2018-31 Mar 2025))

Total Bids

568

Qualified: 227
Q Rate: 40.0%

Contract Value

₹260.42 Cr

Avg. Bid: ₹18.37 Lakh
Avg. EMD: ₹3.00 Lakh

L1 Bids

95

Win Rate: 16.7%
Q to W Ratio: 41.9%

Recent Win Rate

12.6%

Change: -4.0%
Period: FY 2024-25

Performance Analytics

Last 7 Years
Performance Trend
Win/Loss Distribution
Contract Value Growth Over Time

V L Marketing & Services Government Tender Profile

With a substantial portfolio of 568 government tender participations, V L Marketing & Services has demonstrated strategic engagement in India's public procurement landscape. This analysis provides insights into their bidding performance, tender success patterns, and competitive positioning in government contracts.

Proven L1 Bid Success with 95 Contract Wins

V L Marketing & Services has successfully secured 95 L1 positions in government tenders, demonstrating their strategic pricing approach and competitive bid strategy. With a win ratio of 16.7% across 568 tender participations, they have established a reliable track record in government procurement. Their bidding performance also includes 0 L2 and 0 L3 rankings, showing consistent competitiveness in public sector contracts.

Notably, V L Marketing & Services has demonstrated capability in high-value government contracts, participating in 20 major procurement projects. This experience with premium government tenders indicates their capacity to handle significant public sector work and complex project requirements.

Financial Performance in Government Tenders

V L Marketing & Services has bid on contracts with a total value of ₹2,60,41,92,082.0, successfully securing ₹2,60,41,92,082.0 in government contract value. This represents a 100.0% conversion rate of bid value to won contracts, demonstrating their effectiveness in targeting and securing valuable public sector projects.

The company's average Earnest Money Deposit (EMD) of ₹3,00,240.0 indicates their financial capacity to participate in substantial government tenders requiring significant bid security.