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m/s a.v. marketing company Tender Performance & Track Recordm/s a.v. marketing company

Tender Performance & Track Record

Company Overview

Summary
Ms A.V. Marketing Company Government Tender Profile With a substantial portfolio of 186 government tender participations, Ms A.V. Marketing Company has demonstrated strategic engagement in India's public procurement landscape. This analysis provides insights into their bidding performance, tender success patterns, and competitive positioning in government contracts.
Primary Ministry: Ministry of DefencePrimary Department: Department of Military Affairs
Primary Ministry:
Ministry of Defence
Primary Department:
Department of Military Affairs

Tender Performance

Data for 01 April 2024 to 14 September 2025

Live Data

Total Bids / Contract Value

Bids83
Value₹13.83Cr

Qualified Bids / Q Rate

Bids79
Q Rate95.2%

Total Wins / Win Value

Win21
Value₹3.34Cr

Wins Rate / Q-W Rate

Rate25.3%
Q-W Rate26.6%

Detailed Performance Analysis

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Tender Performance by Ministries

2 entries

Name

Bids
Value
Qualified
Wins
Value

Ministry of Defence

25.6% win rate
82
₹13.14 Cr
79
21
₹3.34 Cr

Ministry of Defence

Bids
82
₹13.14 Cr
Qualified
79
Wins
21
₹3.34 Cr
25.6% win rate

Ministry of Home Affairs

0.0% win rate
1
₹68.72 Lakh
0
0
₹0

Ministry of Home Affairs

Bids
1
₹68.72 Lakh
Qualified
0
Wins
0
₹0
0.0% win rate

Top Bid Competitors

Companies that frequently compete with you in the same tenders — ranked by their total win value.You applied for 83 bids — ALOKE ENTERPRISES appeared in 77 of them.

Company
Total Bids
Value
Qualified
Rate
Wins
Value

M/S A.V. MARKETING COMPANY

Your Company
25.3% win rate
83
₹13.83 Cr
79
95.2%
21
₹3.34 Cr

M/S A.V. MARKETING COMPANY

Your Company
Total Bids
83
₹13.83 Cr
Qualified
79
95.2%
Wins
21
₹3.34 Cr
25.3% win rate
ALOKE ENTERPRISES
48.0% win rate
77
₹12.46 Cr
75
97.4%
37
₹5.89 Cr
ALOKE ENTERPRISES
Total Bids
77
₹12.46 Cr
Qualified
75
97.4%
Wins
37
₹5.89 Cr
48.0% win rate
AMIT AGENCIES & CO.
21.9% win rate
82
₹13.38 Cr
78
95.1%
18
₹2.88 Cr
AMIT AGENCIES & CO.
Total Bids
82
₹13.38 Cr
Qualified
78
95.1%
Wins
18
₹2.88 Cr
21.9% win rate
ODARA
10.0% win rate
10
₹90.03 Lakh
6
60.0%
1
₹6.80 Lakh
ODARA
Total Bids
10
₹90.03 Lakh
Qualified
6
60.0%
Wins
1
₹6.80 Lakh
10.0% win rate
JORDAN SHOE FACTORY
0.0% win rate
4
₹58.05 Lakh
0
0.0%
0
₹0
JORDAN SHOE FACTORY
Total Bids
4
₹58.05 Lakh
Qualified
0
0.0%
Wins
0
₹0
0.0% win rate
SHALOT BROTHER ENTERPRISES
0.0% win rate
3
₹40.86 Lakh
0
0.0%
0
₹0
SHALOT BROTHER ENTERPRISES
Total Bids
3
₹40.86 Lakh
Qualified
0
0.0%
Wins
0
₹0
0.0% win rate
SHAGUN ENTERPRISES
0.0% win rate
2
₹14.23 Lakh
0
0.0%
0
₹0
SHAGUN ENTERPRISES
Total Bids
2
₹14.23 Lakh
Qualified
0
0.0%
Wins
0
₹0
0.0% win rate
SAGAR INTERNATIONAL
0.0% win rate
2
₹22.67 Lakh
0
0.0%
0
₹0
SAGAR INTERNATIONAL
Total Bids
2
₹22.67 Lakh
Qualified
0
0.0%
Wins
0
₹0
0.0% win rate
PACIFIC TRADE LINKS
0.0% win rate
2
₹30.08 Lakh
1
50.0%
0
₹0
PACIFIC TRADE LINKS
Total Bids
2
₹30.08 Lakh
Qualified
1
50.0%
Wins
0
₹0
0.0% win rate
PUNJAB AUTOMOBILES
0.0% win rate
2
₹13.13 Lakh
1
50.0%
0
₹0
PUNJAB AUTOMOBILES
Total Bids
2
₹13.13 Lakh
Qualified
1
50.0%
Wins
0
₹0
0.0% win rate
GEM ENTERPRISES
0.0% win rate
2
₹23.12 Lakh
0
0.0%
0
₹0
GEM ENTERPRISES
Total Bids
2
₹23.12 Lakh
Qualified
0
0.0%
Wins
0
₹0
0.0% win rate
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Historical Performance

7-year trend analysis (2018-2025)

Historical Data

Company Overview (1 Apr 2018-31 Mar 2025))

Total Bids

186

Qualified: 146
Q Rate: 78.5%

Contract Value

₹104.72 Cr

Avg. Bid: ₹10.53 Lakh
Avg. EMD: ₹71K

L1 Bids

46

Win Rate: 24.7%
Q to W Ratio: 31.5%

Recent Win Rate

30.0%

Change: +5.7%
Period: FY 2024-25

Performance Analytics

Last 7 Years
Performance Trend
Win/Loss Distribution
Contract Value Growth Over Time

Ms A.V. Marketing Company Government Tender Profile

With a substantial portfolio of 186 government tender participations, Ms A.V. Marketing Company has demonstrated strategic engagement in India's public procurement landscape. This analysis provides insights into their bidding performance, tender success patterns, and competitive positioning in government contracts.

Proven L1 Bid Success with 46 Contract Wins

Ms A.V. Marketing Company has successfully secured 46 L1 positions in government tenders, demonstrating their strategic pricing approach and competitive bid strategy. With a win ratio of 24.7% across 186 tender participations, they have established a reliable track record in government procurement. Their bidding performance also includes 0 L2 and 0 L3 rankings, showing consistent competitiveness in public sector contracts.

Notably, Ms A.V. Marketing Company has demonstrated capability in high-value government contracts, participating in 4 major procurement projects. This experience with premium government tenders indicates their capacity to handle significant public sector work and complex project requirements.

Financial Performance in Government Tenders

Ms A.V. Marketing Company has bid on contracts with a total value of ₹1,04,71,52,053.0, successfully securing ₹1,04,71,52,053.0 in government contract value. This represents a 100.0% conversion rate of bid value to won contracts, demonstrating their effectiveness in targeting and securing valuable public sector projects.

The company's average Earnest Money Deposit (EMD) of ₹,70,645.36363636363 indicates their financial capacity to participate in substantial government tenders requiring significant bid security.