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centum advertising private limited Tender Performance & Track Recordcentum advertising private limited

CIN: U74899DL1994PTC058244
Active

Tender Performance & Track Record

Private
Company limited by shares
CIN: U74899DL1994PTC058244
Active
Private
Company limited by shares

Company Overview

Summary
Centum Advertising: Comprehensive Tender Performance Analysis Centum Advertising Private Limited has actively participated in the Indian government procurement landscape, submitting bids for 42 government tenders. This report provides a detailed analysis of their tender performance, financial health, market positioning, and competitive landscape. The analysis covers the period from FY2018-19 to FY2024-25, offering valuable insights for government procurement officers, industry stakeholders, and potential partners.
Primary Ministry: Ministry of CoalPrimary Department: Department of Electronics and Information Technology
Founded: 1994State: DELHI
Primary Ministry:
Ministry of Coal
Primary Department:
Department of Electronics and Information Technology
Founded:1994
State:DELHI

Tender Performance

Data for 01 April 2024 to 14 September 2025

Live Data

Total Bids / Contract Value

Bids21
Value₹13.81Cr

Qualified Bids / Q Rate

Bids14
Q Rate66.7%

Total Wins / Win Value

Win3
Value₹2.85Cr

Wins Rate / Q-W Rate

Rate14.3%
Q-W Rate21.4%

Detailed Performance Analysis

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Tender Performance by Ministries

13 entries

Name

Bids
Value
Qualified
Wins
Value

Ministry of Coal

50.0% win rate
2
₹1.02 Cr
2
1
₹60.18 Lakh

Ministry of Coal

Bids
2
₹1.02 Cr
Qualified
2
Wins
1
₹60.18 Lakh
50.0% win rate

Ministry of Consumer Affairs Food and Public Distribution

0.0% win rate
2
₹3.11 Cr
0
0
₹0

Ministry of Consumer Affairs Food and Public Distribution

Bids
2
₹3.11 Cr
Qualified
0
Wins
0
₹0
0.0% win rate

Ministry of Electronics and Information Technology

0.0% win rate
2
₹20.52 Lakh
2
0
₹0

Ministry of Electronics and Information Technology

Bids
2
₹20.52 Lakh
Qualified
2
Wins
0
₹0
0.0% win rate

Ministry of Health and Family Welfare

0.0% win rate
2
₹1.29 Cr
2
0
₹0

Ministry of Health and Family Welfare

Bids
2
₹1.29 Cr
Qualified
2
Wins
0
₹0
0.0% win rate

Ministry of Power

0.0% win rate
2
₹17.93 Lakh
1
0
₹0

Ministry of Power

Bids
2
₹17.93 Lakh
Qualified
1
Wins
0
₹0
0.0% win rate

Ministry of Commerce and Industry

0.0% win rate
1
₹1.29 Cr
0
0
₹0

Ministry of Commerce and Industry

Bids
1
₹1.29 Cr
Qualified
0
Wins
0
₹0
0.0% win rate

Ministry of Communications

0.0% win rate
1
₹5.90 Lakh
1
0
₹0

Ministry of Communications

Bids
1
₹5.90 Lakh
Qualified
1
Wins
0
₹0
0.0% win rate

Ministry of Housing & Urban Affairs (MoHUA)

100.0% win rate
1
₹2.18 Cr
1
1
₹2.18 Cr

Ministry of Housing & Urban Affairs (MoHUA)

Bids
1
₹2.18 Cr
Qualified
1
Wins
1
₹2.18 Cr
100.0% win rate

Ministry of Micro Small and Medium Enterprises

0.0% win rate
1
₹14.95 Lakh
1
0
₹0

Ministry of Micro Small and Medium Enterprises

Bids
1
₹14.95 Lakh
Qualified
1
Wins
0
₹0
0.0% win rate

Ministry of Mines

0.0% win rate
1
₹49.56 Lakh
1
0
₹0

Ministry of Mines

Bids
1
₹49.56 Lakh
Qualified
1
Wins
0
₹0
0.0% win rate

Ministry of Minority Affairs

100.0% win rate
1
₹6.61 Lakh
1
1
₹6.61 Lakh

Ministry of Minority Affairs

Bids
1
₹6.61 Lakh
Qualified
1
Wins
1
₹6.61 Lakh
100.0% win rate

Ministry of New and Renewable Energy

0.0% win rate
1
₹85.64 Lakh
0
0
₹0

Ministry of New and Renewable Energy

Bids
1
₹85.64 Lakh
Qualified
0
Wins
0
₹0
0.0% win rate

Ministry of Steel

0.0% win rate
1
₹21.97 Lakh
1
0
₹0

Ministry of Steel

Bids
1
₹21.97 Lakh
Qualified
1
Wins
0
₹0
0.0% win rate

Top Bid Competitors

Companies that frequently compete with you in the same tenders — ranked by their total win value.You applied for 21 bids — GLOBAL MEDIA appeared in 7 of them.

Company
Total Bids
Value
Qualified
Rate
Wins
Value

CENTUM ADVERTISING PRIVATE LIMITED

Your Company
14.3% win rate
21
₹13.81 Cr
14
66.7%
3
₹2.85 Cr

CENTUM ADVERTISING PRIVATE LIMITED

Your Company
Total Bids
21
₹13.81 Cr
Qualified
14
66.7%
Wins
3
₹2.85 Cr
14.3% win rate
GLOBAL MEDIA
28.6% win rate
7
₹4.66 Cr
5
71.4%
2
₹1.28 Cr
GLOBAL MEDIA
Total Bids
7
₹4.66 Cr
Qualified
5
71.4%
Wins
2
₹1.28 Cr
28.6% win rate
LAQSHYA MEDIA LIMITED
10.0% win rate
10
₹8.31 Cr
3
30.0%
1
₹19.95 Lakh
LAQSHYA MEDIA LIMITED
Total Bids
10
₹8.31 Cr
Qualified
3
30.0%
Wins
1
₹19.95 Lakh
10.0% win rate
LALIT ADVERTISING
14.3% win rate
7
₹4.96 Cr
5
71.4%
1
₹14.69 Lakh
LALIT ADVERTISING
Total Bids
7
₹4.96 Cr
Qualified
5
71.4%
Wins
1
₹14.69 Lakh
14.3% win rate
INDIA NEWS COMMUNICATIONS LIMITED
0.0% win rate
13
₹6.91 Cr
8
61.5%
0
₹0
INDIA NEWS COMMUNICATIONS LIMITED
Total Bids
13
₹6.91 Cr
Qualified
8
61.5%
Wins
0
₹0
0.0% win rate
INSIGHT BRANDCOM PRIVATE LIMITED
0.0% win rate
10
₹7.45 Cr
4
40.0%
0
₹0
INSIGHT BRANDCOM PRIVATE LIMITED
Total Bids
10
₹7.45 Cr
Qualified
4
40.0%
Wins
0
₹0
0.0% win rate
GOLDMINE ADVERTISING LIMITED
0.0% win rate
9
₹9.11 Cr
5
55.6%
0
₹0
GOLDMINE ADVERTISING LIMITED
Total Bids
9
₹9.11 Cr
Qualified
5
55.6%
Wins
0
₹0
0.0% win rate
ADG ONLINE SOLUTIONS PRIVATE LIMITED
0.0% win rate
8
₹4.63 Cr
3
37.5%
0
₹0
ADG ONLINE SOLUTIONS PRIVATE LIMITED
Total Bids
8
₹4.63 Cr
Qualified
3
37.5%
Wins
0
₹0
0.0% win rate
MOUNT TALENT CONSULTING PRIVATE LIMITED
0.0% win rate
7
₹5.79 Cr
2
28.6%
0
₹0
MOUNT TALENT CONSULTING PRIVATE LIMITED
Total Bids
7
₹5.79 Cr
Qualified
2
28.6%
Wins
0
₹0
0.0% win rate
CLIQ INDIA MEDIA PRIVATE LIMITED
0.0% win rate
7
₹3.90 Cr
0
0.0%
0
₹0
CLIQ INDIA MEDIA PRIVATE LIMITED
Total Bids
7
₹3.90 Cr
Qualified
0
0.0%
Wins
0
₹0
0.0% win rate
CYFUTURE INDIA PRIVATE LIMITED
0.0% win rate
7
₹6.84 Cr
3
42.9%
0
₹0
CYFUTURE INDIA PRIVATE LIMITED
Total Bids
7
₹6.84 Cr
Qualified
3
42.9%
Wins
0
₹0
0.0% win rate
Company Profile
CINU74899DL1994PTC058244
Class
Private
Status
Active
Founded1994

Financial Details

Authorized Capital₹30.0L
Paid-up Capital₹22.4L

Registered Office

407-408,PADMA TOWER II, 22, RAJENDRA PLACE,NA-NEW DELHI-Delhi-110008-India

Industry Classification

Business Services

NIC Code74899

Company Type

CategoryCompany limited by shares
Sub-CategoryNon-government company
Origin
Indian

Market Information

Listing Status
Unlisted
ROCROC Delhi
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Historical Performance

7-year trend analysis (2018-2025)

Historical Data

Company Overview (1 Apr 2018-31 Mar 2025))

Total Bids

42

Qualified: 33
Q Rate: 78.6%

Contract Value

₹22.46 Cr

Avg. Bid: ₹57.19 Lakh
Avg. EMD: ₹2.95 Lakh

L1 Bids

7

Win Rate: 16.7%
Q to W Ratio: 21.2%

Recent Win Rate

15.4%

Change: -1.3%
Period: FY 2024-25

Performance Analytics

Last 7 Years
Performance Trend
Win/Loss Distribution
Contract Value Growth Over Time

Centum Advertising: Comprehensive Tender Performance Analysis

Centum Advertising Private Limited has actively participated in the Indian government procurement landscape, submitting bids for 42 government tenders. This report provides a detailed analysis of their tender performance, financial health, market positioning, and competitive landscape. The analysis covers the period from FY2018-19 to FY2024-25, offering valuable insights for government procurement officers, industry stakeholders, and potential partners.

Executive Summary

Centum Advertising has demonstrated a 16.7% win rate across 42 tender participations between April 2018 and March 2025. Their technical qualification rate stands at 78.6%, indicating a strong ability to meet government tender requirements. The company has secured contracts with a total value of ₹22.46 crore, showcasing their success in winning valuable public sector projects.

TenderAI's financial health assessment assigns Centum Advertising a score of 52.0, categorized as 'Satisfactory'. This score is based on components such as win rate (41.7), contract value (57.2), bid efficiency (50.0), growth (21.0), and consistency (99.1).

Centum Advertising's market positioning in the Indian advertising sector indicates a challenging environment, with a need to improve win rates against key competitors. The company has a regional presence in Delhi government tenders and has engaged with key ministries and departments, including the Ministry of Consumer Affairs Food and Public Distribution, Power Grid Corporation Of INDIA Limited, and the Department of Food and Public Distribution.

Financial Performance Analysis

The following table summarizes Centum Advertising's yearly performance in government tenders: