apex marketing
Tender Performance & Track Record
Company Overview
Tender Performance
Data for 01 April 2024 to 14 September 2025
Total Bids / Contract Value
Qualified Bids / Q Rate
Total Wins / Win Value
Wins Rate / Q-W Rate
Detailed Performance Analysis
Tender Performance by Ministries
Name
Top Bid Competitors
Companies that frequently compete with you in the same tenders — ranked by their total win value.You applied for 34 bids — SHIV TRADERS appeared in 6 of them.
APEX MARKETING
APEX MARKETING
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Historical Performance
7-year trend analysis (2018-2025)
Company Overview (1 Apr 2018-31 Mar 2025))
Total Bids
49
Contract Value
₹16.51 Cr
L1 Bids
18
Recent Win Rate
25.0%
Performance Analytics
Government Tender Analysis: Apex Marketing
Apex Marketing has submitted bids for 49 government tenders, establishing themselves as an active participant in the public sector procurement ecosystem. Their tender history reveals important patterns in qualification rates, competitive positioning, and category specialization.
Proven L1 Bid Success with 18 Contract Wins
Apex Marketing has successfully secured 18 L1 positions in government tenders, demonstrating their strategic pricing approach and competitive bid strategy. With a win ratio of 36.7% across 49 tender participations, they have established a reliable track record in government procurement. Their bidding performance also includes 0 L2 and 0 L3 rankings, showing consistent competitiveness in public sector contracts.
Financial Performance in Government Tenders
Apex Marketing has bid on contracts with a total value of ₹,16,50,57,561.0, successfully securing ₹,16,50,57,561.0 in government contract value. This represents a 100.0% conversion rate of bid value to won contracts, demonstrating their effectiveness in targeting and securing valuable public sector projects.
The company's average Earnest Money Deposit (EMD) of ₹4,24,763.5 indicates their financial capacity to participate in substantial government tenders requiring significant bid security.