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asian marketing co Tender Performance & Track Recordasian marketing co

Tender Performance & Track Record

Company Overview

Summary
ASIAN MARKETING CO Government Tender Profile: 34.6% Win Rate ASIAN MARKETING CO demonstrates a strong presence in India's public procurement sector, participating in 306 government tenders. This business analysis provides detailed insights into their bidding performance, win rate, and competitive positioning in the government contracts market. ASIAN MARKETING CO's strategic engagement and proven track record make them a notable player in the competitive landscape of government procurement.
Primary Ministry: Ministry of DefencePrimary Department: Department of Military Affairs
Primary Ministry:
Ministry of Defence
Primary Department:
Department of Military Affairs

Tender Performance

Data for 01 April 2024 to 14 September 2025

Live Data

Total Bids / Contract Value

Bids17
Value₹1.46Cr

Qualified Bids / Q Rate

Bids14
Q Rate82.3%

Total Wins / Win Value

Win9
Value₹48.77L

Wins Rate / Q-W Rate

Rate52.9%
Q-W Rate64.3%

Detailed Performance Analysis

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Tender Performance by Ministries

1 entries

Name

Bids
Value
Qualified
Wins
Value

Ministry of Defence

37.5% win rate
8
₹81.27 Lakh
6
3
₹3.39 Lakh

Ministry of Defence

Bids
8
₹81.27 Lakh
Qualified
6
Wins
3
₹3.39 Lakh
37.5% win rate

Top Bid Competitors

Companies that frequently compete with you in the same tenders — ranked by their total win value.You applied for 17 bids — GOUSIA ENTERPRISES appeared in 3 of them.

Company
Total Bids
Value
Qualified
Rate
Wins
Value

ASIAN MARKETING CO

Your Company
52.9% win rate
17
₹1.46 Cr
14
82.3%
9
₹48.77 Lakh

ASIAN MARKETING CO

Your Company
Total Bids
17
₹1.46 Cr
Qualified
14
82.3%
Wins
9
₹48.77 Lakh
52.9% win rate
GOUSIA ENTERPRISES
66.7% win rate
3
₹21.80 Lakh
3
100.0%
2
₹19.00 Lakh
GOUSIA ENTERPRISES
Total Bids
3
₹21.80 Lakh
Qualified
3
100.0%
Wins
2
₹19.00 Lakh
66.7% win rate
SHAHID ENTERPRISES
50.0% win rate
2
₹15.14 Lakh
2
100.0%
1
₹14K
SHAHID ENTERPRISES
Total Bids
2
₹15.14 Lakh
Qualified
2
100.0%
Wins
1
₹14K
50.0% win rate
KASHMIR TRADING CORPORATION
0.0% win rate
8
₹51.30 Lakh
8
100.0%
0
₹0
KASHMIR TRADING CORPORATION
Total Bids
8
₹51.30 Lakh
Qualified
8
100.0%
Wins
0
₹0
0.0% win rate
INFINITY COMPANY
0.0% win rate
7
₹40.65 Lakh
7
100.0%
0
₹0
INFINITY COMPANY
Total Bids
7
₹40.65 Lakh
Qualified
7
100.0%
Wins
0
₹0
0.0% win rate
GULSHAN SECURITY SYSTEM
0.0% win rate
3
₹15.02 Lakh
3
100.0%
0
₹0
GULSHAN SECURITY SYSTEM
Total Bids
3
₹15.02 Lakh
Qualified
3
100.0%
Wins
0
₹0
0.0% win rate
EWIT INFOTECH
0.0% win rate
2
₹9.58 Lakh
0
0.0%
0
₹0
EWIT INFOTECH
Total Bids
2
₹9.58 Lakh
Qualified
0
0.0%
Wins
0
₹0
0.0% win rate
BHAT TRADERS
0.0% win rate
2
₹7.49 Lakh
0
0.0%
0
₹0
BHAT TRADERS
Total Bids
2
₹7.49 Lakh
Qualified
0
0.0%
Wins
0
₹0
0.0% win rate
MOYIN ENGINEERS AND SUUPPLIERS
0.0% win rate
2
₹22.58 Lakh
0
0.0%
0
₹0
MOYIN ENGINEERS AND SUUPPLIERS
Total Bids
2
₹22.58 Lakh
Qualified
0
0.0%
Wins
0
₹0
0.0% win rate
SHEIKH-UL-ALLAM ENTERPRISES
0.0% win rate
2
₹19.00 Lakh
2
100.0%
0
₹0
SHEIKH-UL-ALLAM ENTERPRISES
Total Bids
2
₹19.00 Lakh
Qualified
2
100.0%
Wins
0
₹0
0.0% win rate
SHREE ENTERPRISES
0.0% win rate
1
₹2.00 Lakh
0
0.0%
0
₹0
SHREE ENTERPRISES
Total Bids
1
₹2.00 Lakh
Qualified
0
0.0%
Wins
0
₹0
0.0% win rate
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Historical Performance

7-year trend analysis (2018-2025)

Historical Data

Company Overview (1 Apr 2018-31 Mar 2025))

Total Bids

306

Qualified: 232
Q Rate: 75.8%

Contract Value

₹15.37 Cr

Avg. Bid: ₹3.41 Lakh
Avg. EMD: ₹0

L1 Bids

106

Win Rate: 34.6%
Q to W Ratio: 45.7%

Recent Win Rate

57.1%

Change: +3.4%
Period: FY 2024-25

Performance Analytics

Last 7 Years
Performance Trend
Win/Loss Distribution
Contract Value Growth Over Time

ASIAN MARKETING CO Government Tender Profile: 34.6% Win Rate

ASIAN MARKETING CO demonstrates a strong presence in India's public procurement sector, participating in 306 government tenders. This business analysis provides detailed insights into their bidding performance, win rate, and competitive positioning in the government contracts market. ASIAN MARKETING CO's strategic engagement and proven track record make them a notable player in the competitive landscape of government procurement.

Executive Summary: A Strong Performer in Government Tenders

ASIAN MARKETING CO exhibits a commendable 34.6% win rate in government tenders, reflecting a strategic approach to bidding and competitive pricing. With 106 L1 wins, they have secured significant government contracts, showcasing their proficiency in navigating the complexities of public procurement. Their technical qualification rate stands at 75.8%, indicating strong compliance capabilities. Despite a recent decline in participation, their overall financial health is assessed as 'Satisfactory' with a score of 54.4/100.

This report provides a comprehensive overview of ASIAN MARKETING CO's performance, encompassing financial metrics, competitive analysis, and strategic recommendations for sustained business growth strategy.

Financial Performance of ASIAN MARKETING CO

ASIAN MARKETING CO has demonstrated consistent financial performance in securing government contracts. Their bidding activities and successful conversions provide a clear picture of their financial standing in the public sector. The subsequent subsections break down the specifics.

Government Contract Value and Conversion Rate