akar advertising and marketing pvt ltd
Tender Performance & Track Record
Company Overview
Tender Performance
Data for 01 April 2024 to 14 September 2025
Total Bids / Contract Value
Qualified Bids / Q Rate
Total Wins / Win Value
Wins Rate / Q-W Rate
Detailed Performance Analysis
Tender Performance by Ministries
Name
Top Bid Competitors
Companies that frequently compete with you in the same tenders — ranked by their total win value.You applied for 23 bids — CONCEPT COMMUNICATION LIMITED appeared in 16 of them.
AKAR ADVERTISING AND MARKETING PVT LTD
AKAR ADVERTISING AND MARKETING PVT LTD
Financial Details
Registered Office
Flat No. 314, 3rd FloorCompetent HouseConnaught Place-New Delhi-Delhi-110001-India
Industry Classification
Business Services
Company Type
Market Information
Transform Your Tender Process
Join thousands of businesses winning more tenders
Smart Alerts
Get AI-powered tender recommendations
Market Intel
Track competitor bidding patterns
Email Reports
Weekly detailed analytics reports
Download Hub
Export tender data in bulk format
Smart Tracking
Never miss important deadlines
& Much More...
Discover all premium features with your trial
"TendersAi transformed our bidding process. We've increased our win rate by 40% and saved countless hours."
Historical Performance
7-year trend analysis (2018-2025)
Company Overview (1 Apr 2018-31 Mar 2025))
Total Bids
19
Contract Value
₹6.45 Cr
L1 Bids
3
Recent Win Rate
0.0%
Performance Analytics
Akar Advertising and Marketing Pvt Ltd: Government Tender Analysis
Akar Advertising and Marketing Pvt Ltd has actively participated in the Indian government procurement landscape, submitting 19 bids with a 15.8% win rate between April 2018 and March 2025. This report provides a comprehensive analysis of their tender performance, financial metrics, competitive positioning, and strategic recommendations to enhance their success in future government contracts. The TenderAI analysis offers valuable insights for Akar Advertising and Marketing and other industry stakeholders in the Indian advertising sector.
Executive Summary
Akar Advertising and Marketing Pvt Ltd has shown promising potential in securing government tenders. Between FY2022-23 and FY2024-25, the company achieved a 15.8% win rate across 19 bids. Their qualification rate stands at 94.7% for the period between April 2018 and March 2025, indicating strong compliance with technical requirements. The company has secured contracts worth ₹6,44,50,037 during the assessment period. Despite these successes, Akar Advertising and Marketing's financial health is currently assessed as 'Critical' with a score of 27.0, indicating areas for improvement. Their market positioning within the Indian advertising sector shows room for growth, especially when compared to key competitors. A significant portion of their engagement has been with the Ministry of Power and Power Finance Corporation Limited, suggesting a specialization in this sector.
This report analyses Akar Advertising and Marketing's financial performance, product/service category performance, geographical and departmental distribution, and competitive landscape. It includes a SWOT analysis, strategic recommendations, and a future growth outlook, providing a holistic view of their tender capabilities.
Financial Performance Analysis
Yearly Trends
The yearly performance of Akar Advertising and Marketing shows considerable variance: