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ahp marketing private limited Tender Performance & Track Recordahp marketing private limited

CIN: U74120UP2012PTC052467
Active

Tender Performance & Track Record

Private
Company limited by shares
CIN: U74120UP2012PTC052467
Active
Private
Company limited by shares

Company Overview

Summary
AHP Marketing Private Limited: Comprehensive Business Analysis and Government Tender Performance AHP MARKETING PRIVATE LIMITED is an active participant in the public sector procurement ecosystem, with a track record of submitting bids for 11 government tenders. This business analysis report provides a detailed overview of their financial performance, competitive positioning, and strategic recommendations based on their tender history. With a 9.1% win rate and ₹2,83,67,065.0 in secured government contract value, AHP Marketing demonstrates a commitment to public sector projects. However, recent challenges including a 0% win rate in the latest financial period signal the need for strategic adjustments to enhance competitiveness and bidding efficiency.
Primary Ministry: Ministry of FinancePrimary Department: Home Department Uttar Pradesh
Founded: 2012State: UTTAR PRADESH
Primary Ministry:
Ministry of Finance
Primary Department:
Home Department Uttar Pradesh
Founded:2012
State:UTTAR PRADESH

Tender Performance

Data for 01 April 2024 to 14 September 2025

Live Data

Total Bids / Contract Value

Bids6
Value₹2.88Cr

Qualified Bids / Q Rate

Bids5
Q Rate83.3%

Total Wins / Win Value

Win0
Value₹0

Wins Rate / Q-W Rate

Rate0.0%
Q-W Rate0.0%

Detailed Performance Analysis

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Tender Performance by Ministries

1 entries

Name

Bids
Value
Qualified
Wins
Value

Ministry of Finance

0.0% win rate
2
₹1.45 Lakh
2
0
₹0

Ministry of Finance

Bids
2
₹1.45 Lakh
Qualified
2
Wins
0
₹0
0.0% win rate

Top Bid Competitors

Companies that frequently compete with you in the same tenders — ranked by their total win value.You applied for 6 bids — GIZMOS RETAIL PRIVATE LIMITED appeared in 4 of them.

Company
Total Bids
Value
Qualified
Rate
Wins
Value

AHP MARKETING PRIVATE LIMITED

Your Company
0.0% win rate
6
₹2.88 Cr
5
83.3%
0
₹0

AHP MARKETING PRIVATE LIMITED

Your Company
Total Bids
6
₹2.88 Cr
Qualified
5
83.3%
Wins
0
₹0
0.0% win rate
GIZMOS RETAIL PRIVATE LIMITED
50.0% win rate
4
₹2.58 Cr
4
100.0%
2
₹2.36 Cr
GIZMOS RETAIL PRIVATE LIMITED
Total Bids
4
₹2.58 Cr
Qualified
4
100.0%
Wins
2
₹2.36 Cr
50.0% win rate
M/S SAWARIYA ENTERPRISES
100.0% win rate
1
₹21.94 Lakh
1
100.0%
1
₹21.94 Lakh
M/S SAWARIYA ENTERPRISES
Total Bids
1
₹21.94 Lakh
Qualified
1
100.0%
Wins
1
₹21.94 Lakh
100.0% win rate
KRIYANSH ENTERPRISES PRIVATE LIMITED
100.0% win rate
1
₹21.67 Lakh
1
100.0%
1
₹21.67 Lakh
KRIYANSH ENTERPRISES PRIVATE LIMITED
Total Bids
1
₹21.67 Lakh
Qualified
1
100.0%
Wins
1
₹21.67 Lakh
100.0% win rate
SHIVAL TRADING CO.
50.0% win rate
2
₹2.43 Cr
1
50.0%
1
₹7.58 Lakh
SHIVAL TRADING CO.
Total Bids
2
₹2.43 Cr
Qualified
1
50.0%
Wins
1
₹7.58 Lakh
50.0% win rate
AGRITRONICS NETWORK
50.0% win rate
2
₹1.45 Lakh
2
100.0%
1
₹1.03 Lakh
AGRITRONICS NETWORK
Total Bids
2
₹1.45 Lakh
Qualified
2
100.0%
Wins
1
₹1.03 Lakh
50.0% win rate
NEW GENERATION TRADERS
0.0% win rate
2
₹43.61 Lakh
2
100.0%
0
₹0
NEW GENERATION TRADERS
Total Bids
2
₹43.61 Lakh
Qualified
2
100.0%
Wins
0
₹0
0.0% win rate
SHRIRAM IT SOLUTIONS
0.0% win rate
2
₹29.25 Lakh
0
0.0%
0
₹0
SHRIRAM IT SOLUTIONS
Total Bids
2
₹29.25 Lakh
Qualified
0
0.0%
Wins
0
₹0
0.0% win rate
AASTHA ENTERPRISES
0.0% win rate
2
₹43.61 Lakh
2
100.0%
0
₹0
AASTHA ENTERPRISES
Total Bids
2
₹43.61 Lakh
Qualified
2
100.0%
Wins
0
₹0
0.0% win rate
NECTAR INFOSYSTEMS INDIA PRIVATE LIMITED
0.0% win rate
2
₹1.45 Lakh
0
0.0%
0
₹0
NECTAR INFOSYSTEMS INDIA PRIVATE LIMITED
Total Bids
2
₹1.45 Lakh
Qualified
0
0.0%
Wins
0
₹0
0.0% win rate
TIRUPATI QUADRALUMEN AND ASSOCIATION LLP
0.0% win rate
1
₹2.35 Cr
1
100.0%
0
₹0
TIRUPATI QUADRALUMEN AND ASSOCIATION LLP
Total Bids
1
₹2.35 Cr
Qualified
1
100.0%
Wins
0
₹0
0.0% win rate
Company Profile
CINU74120UP2012PTC052467
Class
Private
Status
Active
Founded2012

Financial Details

Authorized Capital₹1.0L
Paid-up Capital₹1.0L

Registered Office

FLAT NO. A-1 1ST FLOOR, LAXMI APARTMENT A-29, NIRALA NAGARNA-LUCKNOW-Uttar Pradesh-226020-India

Industry Classification

Business Services

NIC Code74120

Company Type

CategoryCompany limited by shares
Sub-CategoryNon-government company
Origin
Indian

Market Information

Listing Status
Unlisted
ROCROC Kanpur
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Historical Performance

7-year trend analysis (2018-2025)

Historical Data

Company Overview (1 Apr 2018-31 Mar 2025))

Total Bids

11

Qualified: 7
Q Rate: 63.6%

Contract Value

₹2.84 Cr

Avg. Bid: ₹4.04 Lakh
Avg. EMD: ₹30K

L1 Bids

1

Win Rate: 9.1%
Q to W Ratio: 14.3%

Recent Win Rate

0.0%

Change: -16.7%
Period: FY 2024-25

Performance Analytics

Last 7 Years
Performance Trend
Win/Loss Distribution
Contract Value Growth Over Time

AHP Marketing Private Limited: Comprehensive Business Analysis and Government Tender Performance

AHP MARKETING PRIVATE LIMITED is an active participant in the public sector procurement ecosystem, with a track record of submitting bids for 11 government tenders. This business analysis report provides a detailed overview of their financial performance, competitive positioning, and strategic recommendations based on their tender history. With a 9.1% win rate and ₹2,83,67,065.0 in secured government contract value, AHP Marketing demonstrates a commitment to public sector projects. However, recent challenges including a 0% win rate in the latest financial period signal the need for strategic adjustments to enhance competitiveness and bidding efficiency.

Executive Summary

AHP MARKETING PRIVATE LIMITED's participation in government tenders reveals important patterns in qualification rates, competitive positioning, and category specialization. The company has secured ₹2,83,67,065.0 in government contract value, demonstrating their effectiveness in targeting and securing valuable public sector projects. However, recent financial performance indicates a need for strategic improvements to enhance their win rate. The company's average Earnest Money Deposit (EMD) of ₹30,000.0 suggests a financial capacity to participate in substantial government tenders. While the company has a regional presence in Uttar Pradesh government tenders, a strategic reassessment of bidding practices is critical for sustained business growth strategy and enhanced competitive positioning in the industry sector.

Financial Performance Analysis of AHP MARKETING PRIVATE LIMITED

Key Financial Metrics

AHP MARKETING PRIVATE LIMITED's financial performance in government tenders can be assessed through the following key metrics:

  • Total Bids: 11